Paper CraneBLOG # Watching it Unfold ## Thoughts, musings, advice… You’ve come to the right place! Filter by topic TopicBrandCultureDevelopmentDigital InfrastructureMarketingStrategy [ ![Paper Crane origami crane carrying a seedling, on a terracotta mound.](https://cdn.sanity.io/images/0838mkru/production/efe3d8628c2c4bc6edf3ffa8e4cf5ed0278c4905-1820x1024.webp) StrategyDigital Infrastructure ### We're Not a "Non-profit Agency". That's Exactly Why We're Good for Non-profits. Why Paper Crane works with non-profits, and how our private-sector CRO, software, and cost-cutting background helps them convert, own their tools, and grow. Read blog ](https://www.papercrane.ca/blog/web-agency-for-nonprofits) [ ![Flight Program Winner! Paper Crane and Impact Society logos](https://cdn.sanity.io/images/0838mkru/production/3b798cff9b6cc9b5bac8c8406b0bbf92e5cff4ee-1820x1024.jpg) Culture ### Choosing the Candidate After years of working with the non-profit space, our team has learned that, not only is it a challenge to pull and maintain attention, it can also be a challenge to resource the expertise needed to stand out and grow. Paper Crane’s Flight Program was created to support such non-profits who may not be able to afford the agency fees. Read blog ](https://www.papercrane.ca/blog/choosing-the-candidate) [ ![A waveform carrying real signal, before it flattens out.](https://cdn.sanity.io/images/0838mkru/production/bf0eee27db889c1a80ae26d62cdb44124e072325-1820x1024.webp) DevelopmentStrategy ### Accessibility Is Not a Marketing Tactic Accessibility is for disabled people, not your rankings. Get the motive backwards and you ship alt text that passes the audit and lies to the user. Read blog ](https://www.papercrane.ca/blog/accessibility-is-not-a-marketing-tactic) [ ![Many systems feeding one source of truth](https://cdn.sanity.io/images/0838mkru/production/817bcfc11452adb189bad7265bb5a40919193b1a-1820x1024.webp) StrategyDigital Infrastructure ### Find Your Source of Truth Your CRM and your project tool both think they own the client record. How to pick a source of truth, what to integrate, and why AI makes it urgent. Read blog ](https://www.papercrane.ca/blog/data-consolidation-source-of-truth) [ ![Unplugging a floor of separate machines and their tangled cables.](https://cdn.sanity.io/images/0838mkru/production/6eed2b5b645bac3e4bdf49e5cdab3dc1cae175dd-1820x1024.webp) Digital InfrastructureStrategy ### We Replaced 11 SaaS Tools With Software We Built We swapped HubSpot, Monday, Airtable, Harvest, Zapier and six more for one platform we built. Real costs, real bugs, and why this was unthinkable in 2022. Read blog ](https://www.papercrane.ca/blog/we-built-our-own-crm) [ ![Editorial illustration of an empty designer office chair with a paper price tag hanging beside it, casting a long shadow, in ink and terracotta.](https://cdn.sanity.io/images/0838mkru/production/7f1cc05e6c153726181acc0a0b0a5e0195610288-1820x1024.webp) StrategyDevelopment ### Per-Seat Pricing Is Going the Way of the Dodo Per-seat SaaS pricing plus feature-gating is a dying, extractive model. Why doubling your bill buys nothing, and what actually replaces it. Read blog ](https://www.papercrane.ca/blog/per-seat-pricing-is-dying) [ ![Editorial illustration of a corked snake-oil elixir bottle with a faceted geometric pattern, on a terracotta ground.](https://cdn.sanity.io/images/0838mkru/production/9799eb86ea24d6108a231a214091b36cbbff907b-1820x1024.webp) MarketingStrategy ### We Lost a Website Rebuild Because We Didn't Say "AI Search" Enough 97% of llms.txt files are never read, and the top reader is the SEO tool that flags you for not having one. What actually moves AI visibility, with receipts. Read blog ](https://www.papercrane.ca/blog/geo-aeo-snake-oil) [ ![Editorial illustration of a maker at a drafting table, sketching by lamplight with tools nearby, in ink and terracotta.](https://cdn.sanity.io/images/0838mkru/production/8de4ffe65dac441289041afde9e0e7e7e01eac5a-1820x1024.webp) DevelopmentCulture ### The Birth of the Builder AI didn't merge designer, PM, and developer into one job. It merged the skills. What the 'builder' really is, the three ways in, and who gets left behind. Read blog ](https://www.papercrane.ca/blog/the-birth-of-the-builder) [ ![Editorial illustration of a modern building with people entering and moving through it, representing a well-structured digital presence, in ink and terracotta.](https://cdn.sanity.io/images/0838mkru/production/86e5b4564df3115b3bbc2d09a99a1a2cafa3f90e-1820x1024.webp) ### Creating a Digital Structure for your Organization Think of your digital infrastructure as a building: foundation, utilities, security and rooms. Here is how each part shapes what customers experience. Read blog ](https://www.papercrane.ca/blog/creating-a-digital-structure-for-your-organization) [ ![Editorial illustration of four people gathered around a campfire under a starry sky, listening to a story, in ink and terracotta.](https://cdn.sanity.io/images/0838mkru/production/40ee973f0b0ab00d746a207cdbec292ce968a422-1820x1024.webp) Brand ### The Power of Stories Numbers rarely move anyone. Why storytelling builds trust for non-profits and drives action, and how to tell one without over-polishing it. Read blog ](https://www.papercrane.ca/blog/the-power-of-stories) [ ![Editorial illustration of a human head profile filled with a diverse network of connected people, representing diversity and ethics shaping machine learning, in ink and terracotta.](https://cdn.sanity.io/images/0838mkru/production/a2a412d71e29a05e53ef6b4a070942ca584c2753-1820x1024.webp) Digital Infrastructure ### AI, Ethics, and the Importance of Diversity in Machine Learning Harper Reed's SAS talk on using AI for good, and what one start-up's failure shows about what happens when teams skip diversity and ethics. Read blog ](https://www.papercrane.ca/blog/ai-ethics-and-the-importance-of-diversity-in-machine-learning) [ ![Editorial illustration of a hand drawing a line that resolves into a golden-ratio grid, representing AI meeting graphic design, in ink and terracotta.](https://cdn.sanity.io/images/0838mkru/production/92979f7c82ac94c77081085253872d4caf7aa693-1820x1024.webp) Brand ### How Is AI Going To Change Graphic Design? Artificial intelligence is changing how every business operates, even in the creative fields once deemed safe from machine intelligence. Read blog ](https://www.papercrane.ca/blog/how-is-ai-going-to-change-graphic-design) --- Source: https://www.papercrane.ca/blog