Top Growth Tools To Expand Your Business

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Table of Contents

With the ever-evolving software market changing beneath our feet it's important to ensure that you're using the best tools on the market. Here are a few that we use on a daily basis.

Drip E-Mail Marketing

Drip is a tool that uses automation to help you grow your business. It's easy to set up and use, so you can focus more time on growing your business than maintaining your marketing campaigns.

Drip is especially great for email marketing because it allows you to create automated campaigns and drip emails so that they go out at predetermined times. This means that no matter what happens with your business or where in the world someone is located, they'll receive the same message from you at the same time each week or month—without any additional effort on your part!

You can also use Drip for customer retention purposes by sending out personalized messages after an order has been placed, which helps new customers feel appreciated while encouraging repeat purchases down the road through personalization (we'll talk more about this further down).

Zapier Automations

Zapier can help you automate tasks between hundreds of apps and the web. If you're not familiar with Zapier, it's a tool that connects all your tools together so you can spend more time on growing your business. For example, if someone signs up for an email list then gets added to a Facebook page with Zapier, Zapier will send them a welcome email as well as add them to the Facebook group automatically.

This is great for small businesses because they have limited resources but still need automation tools in order to grow their customer base and drive sales conversions.

Calendly Scheduling Tool

Calendly is a free scheduling tool that offers both a hosted version and an integration with Google Calendar. The dashboard allows you to add your clients or customers, set up availability and send them automated booking requests via email. Calendly also lets you customize the text of these emails so that it fits your brand or company personality.

The benefit of using Calendly is that you don’t have to worry about responding back and forth with each appointment request as all communication happens through their platform. You can also see who has booked an appointment without having to log in every time with the ability to sync multiple calendars at once!

The basic plan allows up 10 users while the premium option goes up to 200 users per month, which should be enough for most businesses but if not there are options available here too such as concierge support via phone/chat (starting at $99/month) or video calls ($249/month).

Google Drive Collaborative Apps

Google Drive is a cloud-based storage service. You can use it to store files and documents, and it also has a Collaborative Apps feature that allows you to collaborate on documents with other people. This is an excellent tool for small businesses looking to increase their productivity and efficiency by creating an online foundation for teamwork. Google Drive is free, so the only cost involved is the time it takes you or your employees to upload content onto their respective accounts.

We hope these tools will help you grow your business and make it easier for you to do the things that matter most. We have personally tried out some of these tools and know that they work.

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Robert Simmons

Operations, Lead Development

Robert is the co-founder of Paper Crane, having started the company alongside Tara McLaughlin in late 2019. He heads the online development arm of the company. During his tenure, he has overseen or directly built projects for EasyRedir, Tilt Five, Kudos, Virtual Gurus, and more.

His strengths lie in platform consolidation, speed optimization, and business automation, all under the umbrella of streamlining operations while providing the best possible experience to online visitors and consumers.

Having started his career as a digital nomad, he capitalizes on the ‘location-less’ aspects of his job by spending 2-4 months per year working abroad. When he’s not building out Paper Crane’s underlying infrastructure, he can be found aimlessly learning Spanish - only to forget it again in 3 months time - or playing one of the same 6 songs on guitar. His refusal to learn a 7th is astounding.

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