Paper CraneCASE-STUDIES # Our Work ServiceBrandBusiness AutomationCreativeDigital InfrastructureMarketingSoftware DevelopmentStrategyWebsite DesignWebsite Development IndustryFood and BeverageGovernmentHealth and WellnessMedia and EntertainmentNon-ProfitReal EstateService ProvidersTechnologyTravel & Tourism [ ![Help for Dementia bloom mark on brand blue](https://cdn.sanity.io/images/0838mkru/production/2c00ada95c718d3cfeb2faf06a5534cc249f4fbc-3200x2000.png) BrandStrategySoftware Development+1 ### Help for Dementia Help for Dementia is the Alzheimer Society of Alberta and Northwest Territories' home for dementia learning and support. Over three years we rebranded it, rebuilt the learning platform from the ground up, and added an AI resource assistant and a resilience tool that meet people wherever they are. Explore ](https://www.papercrane.ca/case-studies/help-for-dementia) [ ![CHF Canada brand mark on Federation Blue](https://cdn.sanity.io/images/0838mkru/production/2e40bff129e1971825a86b461f3857ad927a32a1-3200x1800.png) BrandStrategyWebsite Design+2 ### CHF Canada CHF Canada is the national voice of co-op housing, supporting over 900 member co-ops from coast to coast. We refreshed their brand, untangled a sprawling legacy site, and rebuilt it as a fast, fully bilingual platform their team can run on their own. Explore ](https://www.papercrane.ca/case-studies/chf-canada) [ ![Pain Atlas mark over a network map of Canada](https://cdn.sanity.io/images/0838mkru/production/2b8fae93d634dc289e857a015723d6bfce26a4d6-3200x2000.png) Software DevelopmentWebsite DesignDigital Infrastructure ### Pain Atlas Pain Connect worked so well that the Chronic Pain Network came back for a second platform. We designed and built Pain Atlas, the most comprehensive directory of pain researchers in Canada: self-managed profiles, a searchable map of who's working where, moderated messaging, and a full admin console behind it. Explore ](https://www.papercrane.ca/case-studies/pain-atlas) [ ![Melo flavour waves and fruit line doodles on warm cream](https://cdn.sanity.io/images/0838mkru/production/c0efd3e0f8e8792f39f65f85c061933161aeb4b0-3200x2000.png) BrandStrategyWebsite Design+2 ### Melo With the ready-to-drink market full of new players, drinkers are open to more than seltzers and craft brews. Enter Melo Mead, a new name on the Alberta liquor scene, reimagining what mead could be. We built the whole thing: the name, the brand, the packaging, the 3D product and the website. Explore ](https://www.papercrane.ca/case-studies/melo) [ ![The PCNA roundel mark centred on a deep Aurora field](https://cdn.sanity.io/images/0838mkru/production/b895f41328d2c7b79d17788f9ceaf886cb9618ae-3200x2000.png) BrandStrategyCreative+2 ### PCNA Pancreatic cancer is one of the deadliest cancers on the planet. But PCNA's message was diluted across two brands and two websites. We unified them into one uncompromising home that treats the stakes with the seriousness they deserve. Explore ](https://www.papercrane.ca/case-studies/pancreatic-cancer-north-america) [ ![The Zephy airship mark on a dotted flight path over warm cream](https://cdn.sanity.io/images/0838mkru/production/71f9aeffd3a4f5ef77a8943ce49b2890e4b71657-3200x2000.png) Software DevelopmentBrandStrategy+1 ### Zephy Zephy turns a client's smallest requests into confirmed, paid tasks, with as little friction as possible. We built it for ourselves, then built it properly: a fully bespoke product, top to bottom and branded end to end. Explore ](https://www.papercrane.ca/case-studies/zephy) [ ![CHF BC brand mark](https://cdn.sanity.io/images/0838mkru/production/a8d0f759b9319c79dcd562a05325085989bee6ab-3200x2000.png) Website DevelopmentWebsite DesignSoftware Development+1 ### CHF BC CHF BC's website had served them well, but it had grown dated and hard to change. We rebuilt it on a component system their own team can run, and built a live, Salesforce-connected Co-op Explorer that puts every housing co-op in the province on one map. Explore ](https://www.papercrane.ca/case-studies/chf-bc-website) [ ![A fresh Maisie catering spread laid out to share](https://cdn.sanity.io/images/0838mkru/production/cc1d369db92f76e267237077f6d162a65e8d6e53-3200x2000.png) BrandCreativeStrategy+2 ### Maisie Maisie Eatery brought something new to Calgary's Sam Centre: an elevated all day eatery with a cheeky, fairy tale heart. We built the whole brand, from name and packaging to website and launch, and it went on to win three MUSE Creative Awards. Explore ](https://www.papercrane.ca/case-studies/maisie-eatery) [ ![The Explore Lethbridge app logo on brand blue](https://cdn.sanity.io/images/0838mkru/production/5507b17a370635e4d7f776e349de07f96d6d085b-3200x2000.png) Software DevelopmentStrategyWebsite Design+2 ### Tourism Lethbridge Tourism Lethbridge is the destination marketing organization for Lethbridge, Alberta. We rebuilt their website, then brought their gamified tourism app, Explore Lethbridge, across the finish line: one cohesive design system, a refined Python platform, and points-and-rewards exploring at 350+ locations. Explore ](https://www.papercrane.ca/case-studies/tourism-lethbridge) [ ![MODERNSPEAK editorial compass motif on an ivory backdrop](https://cdn.sanity.io/images/0838mkru/production/0e2fdaefa4fb5544b762e4e68f7e6e7bf7b25075-3200x2000.png) Software DevelopmentDigital InfrastructureStrategy ### MODERNSPEAK MODERNSPEAK manages creators for some of the world’s best-known brands. We took their back office from a scrappy Airtable MVP to a bespoke, production-grade platform, and became their long-term technical partner. It’s our first true top-to-bottom software product, built from nothing but a foundation of our own. ](https://www.papercrane.ca/case-studies/modernspeak) [ ![YWCA Calgary brand kit on plum](https://cdn.sanity.io/images/0838mkru/production/8df4e41397464c255cd9ec93f8ffa93aba4c7b34-3200x1800.png) Website Development ### YWCA Calgary YWCA Calgary has stood with women in this city for over 115 years. When Daughter Creative reimagined the verbal ID and UX/UI, they brought Paper Crane in to build its new home: a fast, accessible WordPress site the team can run on their own, for years to come. Explore ](https://www.papercrane.ca/case-studies/yw-calgary) [ ![Co-op Learning / CHF BC brand mark](https://cdn.sanity.io/images/0838mkru/production/316e5c9d1e353e4f5eac5e8be700d1fd96b1ee0c-3200x2000.png) StrategyBrandWebsite Design+1 ### Co-op Learning for CHF BC With an aging main site, building and managing events and resources was becoming a tall task for the CHF BC team. Our project work was scoped around simplifying the CMS experience to allow the marketing and resource teams to easily build and modify their site without the restrictions of their old, regulated infrastructure. Explore ](https://www.papercrane.ca/case-studies/co-op-learning-for-chf-bc) Load More Projects --- Source: https://www.papercrane.ca/case-studies