EasyRedir
Creating sales enablement in a new category to stand out from the competition!
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Overview
EasyRedir works with some of the world's largest organizations. As a SaaS company, they have growing competition within the space they created.
We have worked with their marketing team on numerous development, graphic design and visual identity projects including updating a series of illustrations for a website update project, marketing materials, whitepapers, advertising pieces and website development.
The goals for their sales enablement project was to clarify their offering and create a series of pieces to help showcase their newly written whitepaper. We created a custom feel for a booklet, landing page and a series of ads that communicates the company values of inclusion, innovation and futuristic thinking.
Awards
From The Top
EasyRedir is the world's leading redirection organization. Working with top brands from around the globe, they have boldly been creating a new category online for nearly a decade.
They are continually looking for ways to stay ahead of the competition and create clarity around their product and services.
We we engaged to help them create a substantial white paper and subsequent support materials to enable the download and consumption of the material. The goal was lead capture with potentially interested clients. By offering a premium piece that was full of relevant information, EasyRedir was able to position themselves as a resource for current and potential customers.
Approach
- Whitepaper. Present relevant information for customers to easily consume
- Maintained and innovated on EasyRedir's visual identity by building out character and world styling within their existing brand guidelines while still pushing the envelope in some interesting ways
- Teaser ads created it illustrate the value proposition.
- Landing Page. Create a landing page that gated the new content for download and integrated into their sales funnel.
- Continue to produce premium work on an ongoing basis to reflect EasyRedir's stature within their niche
"My company has hired Paper Crane numerous times for different projects. In all cases, they produced extremely high quality deliverables on the time and budget they originally stated. We continue to use them for this reason."
Results
With our creative team so closely intertwined with EasyRedir's marketing efforts, we continue to attempt to innovate in the SaaS space. Whether it be through taking a more visual approach to their social content, expertly crafting a multitude of physical merchandise for distribution, or creating themed logos and brand content, our goal is always to ensure that EasyRedir is staying ahead of market trends.
