Art Direction
Case Study


Launched: 2021

Summary of Project

Creating custom work in order to boost customer loyalty and trust

The Numbers

Overview of Project

EasyRedir works with some of the world's largest organizations. As a SaaS company, they have growing competition within the space they created. We have worked with their marketing team on numerous graphic design and visual identity projects including updating a series of illustrations for a website update project, marketing materials, whitepapers and advertising pieces. The goals is always to create a custom feel that communicates the company values of inclusion, innovation and futuristic thinking.

"My company has hired Paper Crane numerous times for different projects. In all cases, they produced extremely high quality deliverables on the time and budget they originally stated. We continue to use them for this reason."

William Richards, Founder & CEO of EasyRedir

Project Partners


Visit Site

Hatched completely built the EasyRedir website, and utilized the assets our team created to maximum effect.

  • Differentiated from other SaaS companies 2D styling with a progressive movement towards patterned gradients embedded throughout the new illustrations
  • Maintained and innovated on EasyRedir's visual identity by building out character and world styling within their existing brand guidelines while still pushing the envelope in some interesting ways
  • Continue to produce premium work on an ongoing basis to reflect EasyRedir's stature within their niche

With our creative team so closely intertwined with EasyRedir's marketing efforts, we continue to attempt to innovate in the SaaS space. Whether it be through taking a more visual approach to their social content, expertly crafting a multitude of physical merchandise for distribution, or creating themed logos and brand content, our goal is always to ensure that EasyRedir is staying ahead of market trends.