Custom Animations
Website Design
Website Development


Launched: 2022

Summary of Project

How building out an innovative web experience helped improve in-person and online visitors' experience

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The Numbers

Overview of Project

With our partners at Media Combo, the aim of this project was to build out an online experience that allowed users to 'walk along' the streets of Hoboken, New Jersey, and experience the history through stories, documentation, and image galleries.

The Hoboken Museum commissioned a full panorama image of each side of the avenue, and we utilized that to design and build an interactive avenue experience, letting users scroll to different locations to learn more about the history associated with each. Taking it further, we built out a dynamic catalog of historical images associated with the designated city blocks, all of which are easily filtered based on the era and stories in which they are associated.

Project Partners

Media Combo

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Media Combo led the project, ensuring that the client's needs were exceeded at every step. They handled much of the content creation, as well as brainstorming with our team to provide an outside-the-box website that could both impress and educate not only visitors to the museum, but those that were searching online as well.

  • Created a unique sitemap to help visitors explore the history of The Avenue in interesting ways
  • Built out a heavily customized gallery to visually encapsulate the locations and people of The Avenue throughout the last two centuries
  • Developed an innovative scrolling experience to help users 'walk' down the street
  • Custom animations for multiple facets of the site

The virtual street walking tour allows visitors to explore the rich locale and learn about its history from the comfort of their own home. This has made the museum more accessible to a wider audience, including those who may not be able to visit in person due to distance or mobility issues. In addition to improving the online experience, the virtual walking tour has also had a positive impact on the in-person experience, letting visitors visually explore the area without ever leaving the confines of the location. It has also allowed potential-visitors to better plan their visit and get a sense of what to expect before they arrive, which has helped to increase visitor satisfaction and engagement.