How building a SaaS-ified brand and website helped bridge the gap between major educational institution and forward-looking AI entrepreneurs.
Tasked with creating an entirely new visual identity for the company including marketing materials, brand guide website and new name, our team worked to establish clear rules around the use and application of the new look. It was important to the ISAIC team that the look felt forward-moving and inclusive.
Bridging the gap between traditional industry and start ups, ISAIC is gaining market share and establishing trust. The visual identity that we created for their team has helped the company to garner strong brand recognition throughout the Canadian AI industry, and we continue to help them bolster the brand with new material on an ongoing basis.