Kibbi

We rebranded Kibbi and rebuilt their website, enhancing their Canadian market presence and improving user accessibility.

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Overview

Following successful funding, Kibbi sought to elevate its market presence in Canada. Our project focused on rebranding and website redevelopment, aimed at streamlining the process for employers to engage with new immigrants and making it simpler for immigrants to access job opportunities through the Kibbi app.

Awards

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From The Top

Duration: 3 months
Key Features: Comprehensive resource library, mobile-responsive design, custom signup-to-text plugin with Twilio integration
Target Audience: Mass employers and new Canadian immigrants
Impact: Enhanced brand representation, improved platform accessibility

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Approach

Rebranding Strategy: We upgraded Kibbi's aesthetic to stand out in the Canadian market, tailoring it to appeal to both employers and new immigrants.
Website Redesign: Focused on building a user-friendly, comprehensive resource library, ensuring ease of content modification by Kibbi’s team.
Mobile Responsiveness: Addressed previous bugs and optimized the site for seamless functionality on phones and tablets.
Custom Plugin Development: Created a bespoke plugin for a signup-to-text pipeline, integrating Twilio for direct app link texting.

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Results

Since the launch, Kibbi has:

Gained significant visibility, with widespread advertising in Calgary, including prominent displays at the airport.
Reported positive feedback from users and stakeholders, enhancing brand recognition and user engagement.
Enabled their team to pitch their platform more confidently to investors and the community.
Seen an uptick in user sign-ups, especially among new Canadian immigrants, facilitated by the streamlined website and improved accessibility.
Increased engagement