Case study # An investor website Pine Cliff runs in-house Updated November 15, 2026 Website Design Website Development Digital Infrastructure Pine Cliff Energy is a Canadian natural gas producer listed on the TSX. In 2022 we moved their investor site off an old agency's CMS and onto Webflow. Four years later, their finance team publishes every news release, quarterly report and filing themselves, and they sent us about five website requests in 2025. [See the Site ](https://www.pinecliffenergy.com) ![Pine Cliff Energy's website on desktop and phone](https://cdn.sanity.io/images/0838mkru/production/e20ed732da60c52a2cd960a70c431e45ebfc589a-3840x2160.png) Detail ## Locked into an old CMS Pine Cliff's old site ran on a content system its previous agency had built. The login had been passed down from people who had left, the agency controlled the analytics, and the pages didn't work on a phone. Posting a news release meant asking someone outside the company. A public company has to keep a lot online: news releases, quarterly results, hedging tables, governance charters and filings. Pine Cliff needed a site its own people could keep current. ![Who updates the Pine Cliff site: their team handles news releases, quarterly reports, hedging tables, the corporate presentation, interviews and notices; Paper Crane handles new features and page types.](https://cdn.sanity.io/images/0838mkru/production/804643f28215c0f2a921f87f9e254c44f2e71bf8-3200x2400.png) Field note ## Built for the people who publish We rebuilt the site on Webflow in two phases. The first went live in May 2022 so the corporate presentation was online ahead of an announcement. The second followed that August with investor relations, governance, news, interviews and a live stock ticker. Their team updates every kind of content in Webflow's CMS, without code. ![Pine Cliff Energy home page with a mountain lake photo and stock tickers](https://cdn.sanity.io/images/0838mkru/production/e15fc683f5bfc7d96f66639868c0636a521d7de8-3200x2400.png) ![Investor relations page with the President's letter](https://cdn.sanity.io/images/0838mkru/production/54620bb434e88fffe25ef82b02b419bdd57bffd1-3200x2400.png) ![News page listing Pine Cliff's news releases](https://cdn.sanity.io/images/0838mkru/production/d7d7ecd00aaffb34241ee4bd36302d17f2dc7b53-3200x2400.png) ![Governance page with policies and committee charters](https://cdn.sanity.io/images/0838mkru/production/0fad76d986646fdfca74a14805804520077bf09a-3200x2400.png) Measured outcomes ## The numbers launched on Webflow, and still running on the same build 012022 website requests a year, 2022 vs 2025 0225 → 5 a year in hosting 03~US$250 small paid changes in four years 048 Detail ## Handed over, and it stayed that way In August 2023 we moved the site into Pine Cliff's own Webflow account and billing. Since then it has changed hands twice inside the company and now sits with the finance team. The second time, their own staff trained the new person without calling us. Their team posts news on release days, swaps the hedging tables each quarter and updates the presentation before conferences. They have even put up an urgent notice on a Sunday with nobody from Paper Crane online. ![Pine Cliff home page on a phone](https://cdn.sanity.io/images/0838mkru/production/d1c8daaad84efcfef88a630bceddd1a5d59662f6-2000x3600.png) ![Quarterly update on a phone](https://cdn.sanity.io/images/0838mkru/production/33907395268101ff58f0236211659c684484ac1c-2000x3600.png) Detail ## No maintenance plan There are no plugins to update and no server to patch. Pine Cliff pays Webflow about US$250 a year for hosting. A maintenance plan for a site this size usually costs hundreds of dollars a month. When they want something new, like an alerts box or a careers embed, we quote it as a small task and build it. In closing ## Want a site your team can run? We build investor and corporate websites your own staff can keep current. ![Pine Cliff Energy operations page](https://cdn.sanity.io/images/0838mkru/production/4f8343c617f9a0e616f89d705740c2bc0f83d6e4-3200x2400.png) ## MORE PROJECTS [ ![Help for Dementia bloom mark on brand blue](https://cdn.sanity.io/images/0838mkru/production/2c00ada95c718d3cfeb2faf06a5534cc249f4fbc-3200x2000.png) BrandStrategySoftware Development+1 ### Help for Dementia Help for Dementia is the Alzheimer Society of Alberta and Northwest Territories' home for dementia learning and support. Over three years we rebranded it, rebuilt the learning platform from the ground up, and added an AI resource assistant and a resilience tool that meet people wherever they are. 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