Case study # A website Source's team can run Updated November 15, 2026 Website Design Website Development Strategy Digital Infrastructure Source Energy Services is a TSX-listed oilfield logistics company that supplies frac sand to oil and gas producers in Western Canada. Their WordPress site was hard to navigate and hard to maintain. We planned a new sitemap, designed the site and rebuilt it in Webflow, so their communications team can publish news, reports and community updates on their own. [See the Site ](https://www.sourceenergyservices.com) ![The new Source Energy Services homepage on a desktop browser and a phone, on Source's dark blue](https://cdn.sanity.io/images/0838mkru/production/957ddfb233a8f4664aff0d19ae3258c87af7341d-3840x2160.png) ![Source Energy Services' 2023 WordPress homepage beside the new Webflow homepage](https://cdn.sanity.io/images/0838mkru/production/0f929daf7fe603a818d7dfd6536a35295e982bf1-3200x2000.png) Field note ## Hard to use, hard to maintain Visitors found the old site hard to get around, and the team found it hard to maintain. Source is a public company that posts news releases, financial reports and community notices all year, so the upkeep was constant. ![Sitemap for the new site: Investors, Production, Distribution, Sustainability and Community, marked to show the pages Source's team updates in the CMS](https://cdn.sanity.io/images/0838mkru/production/1d775a2d2298949829cbe52b654f78f46e7be94f-3200x2000.png) Field note ## Sitemap and design We started with the sitemap. Investors, Production, Distribution, Sustainability and Community each got their own section, with the investor pages first. Source's communications team wrote the copy. We designed two homepage options, refined the one they chose and carried it through every page. ![The Production page on sourceenergyservices.com](https://cdn.sanity.io/images/0838mkru/production/3f70b524a7c6459e3aac6b8049fdbf6b5b23324c-3200x2400.png) ![The Terminals page on sourceenergyservices.com](https://cdn.sanity.io/images/0838mkru/production/9e22181debb1445fd278641d8b9f8de3cecfb550-3200x2400.png) ![The investor Reports page, with financial reports by year](https://cdn.sanity.io/images/0838mkru/production/2227395dcc267d4b12281a61f85d3bfe88973986-3200x2400.png) ![The Last-Mile Logistics page on sourceenergyservices.com](https://cdn.sanity.io/images/0838mkru/production/f31a35b7e9f57491d559a02fe3798028976bb702-3200x2400.png) Detail ## The Webflow build We rebuilt the site in Webflow so Source's team can edit it without a developer. - News releases, financial reports and residents' posts are CMS collections. The site now holds 135 news releases, and the reports go back to 2014. - The header shows a live TSX share price from QuoteMedia. - A residents' portal behind a login keeps neighbours of the Peace River mine up to date. - We designed a custom icon set for Source's services and updated nine governance documents with Source's new logo. ![The custom icon set: sand, quality, quantity, safety, efficiency, sand management, chemical storage, ESG performance and alternative services](https://cdn.sanity.io/images/0838mkru/production/cb8e9150a5e1749128a78d709d85c5292806842e-3200x2000.png) ![The Source Energy Services homepage on a phone](https://cdn.sanity.io/images/0838mkru/production/82e4cc591024e76acdb3c3193a4eadceaafc2271-1800x2400.png) Measured outcomes ## The numbers Search estimates from DataForSEO, comparing late 2023 with 2026. estimated organic search traffic 012.8× keywords in Google's top three 025 → 14 keywords the site ranks for 03120 → 300+ Detail ## After launch The site launched in February 2024. Two months later Source asked for a trucking landing page in the same style, and in May 2024 we reworked the logistics page around their carrier program and in-house trucking. Nearly three years on, the design hasn't changed and Source's team keeps it current. In closing ## Is your website hard to keep up? We plan, design and build sites your own team can run, and add to them after launch. [Book a call ](https://www.papercrane.ca/book) ![The new Source Energy Services homepage in a browser](https://cdn.sanity.io/images/0838mkru/production/bd30bbe2d52f413085b0c979948c8fff356eb028-2880x2048.png) ## MORE PROJECTS [ ![The Pain Connect maple leaf network mark on deep teal](https://cdn.sanity.io/images/0838mkru/production/8ff50da03339bb32b4ef552b6c0d33bbe64181a0-3200x2000.png) Website DesignWebsite DevelopmentSoftware Development ### Pain Connect Pain Connect is the Chronic Pain Network's national platform for connecting Canadians to pain research. It is a website and a working micro application: a searchable directory of studies, a database that matches people to them, an admin portal, and the email flows that tie it all together. Built for McMaster University's Chronic Pain Network, so that the people who live with pain have a say in the research that shapes their care. Explore ](https://www.papercrane.ca/case-studies/pain-connect) [ ![Co-op Learning / CHF BC brand mark](https://cdn.sanity.io/images/0838mkru/production/316e5c9d1e353e4f5eac5e8be700d1fd96b1ee0c-3200x2000.png) StrategyBrandWebsite Design+1 ### Co-op Learning for CHF BC With an aging main site, building and managing events and resources was becoming a tall task for the CHF BC team. Our project work was scoped around simplifying the CMS experience to allow the marketing and resource teams to easily build and modify their site without the restrictions of their old, regulated infrastructure. Explore ](https://www.papercrane.ca/case-studies/co-op-learning-for-chf-bc) [ ![A fresh Maisie catering spread laid out to share](https://cdn.sanity.io/images/0838mkru/production/cc1d369db92f76e267237077f6d162a65e8d6e53-3200x2000.png) BrandCreativeStrategy+2 ### Maisie Maisie Eatery brought something new to Calgary's Sam Centre: an elevated all day eatery with a cheeky, fairy tale heart. We built the whole brand, from name and packaging to website and launch, and it went on to win three MUSE Creative Awards. Explore ](https://www.papercrane.ca/case-studies/maisie-eatery) [See all projects](https://www.papercrane.ca/case-studies) --- Source: https://www.papercrane.ca/case-studies/source-energy-services