Disruption Conference Marketing Proposal

Disruption

Paper Crane

Date: Jun 19, 2024
See Table of Contents
Paper Crane
About Us

Paper Crane exists to breathe life into your brand. We take the idea and transform it into something beautiful. 

We are an innovative, platform agnostic agency that upgrades brands with incredible website design, development, and animation capabilities, meticulously crafted UX/UI, visual identity, and graphic design, seamlessly integrated with cutting-edge website development and astute online strategies and automations.

Our services encompass:

  • Online Business Strategy
  • Branding
  • Visual Identity
  • Graphic Design
  • UX/UI Design
  • Website Design & Development
  • Content Creation
  • Marketing Strategy

Our vision for Disruption

All your solutions, Supported by us

The Women’s Health Coalition was created to spread awareness and advocate for women’s health and equitable access to healthcare across genders. Now, this mission is culminating in an international conference, the Disruption Conference, to build on the momentum gathered so far and connect international community leaders to each other and to the Women’s Health Coalition’s mission.

To ensure a successful conference, the Women’s Health Coalition will partner with a strong marketing partner. This partner will supply experts in research, strategy, branding, website and app development, media buying, online advertising and sponsorship relations to create and execute the brand and marketing strategy. Our proposal will include our approach to this project, proposed budget and team experience that will ensure the Disruption Conference achieves its goals.

Our Understanding

When planning a new conference like the Disruption Conference in Edmonton, we have identified several factors to consider. 

Strengths:

  • Focus on a relevant and growing market segment (women's health).
  • Opportunity to establish a strong brand presence in the industry.
  • Potential for networking and collaborations with key stakeholders.
  • Ability to create a positive impact on women's health awareness and empowerment.

Weaknesses:

  • Potential competition from existing events or conferences.
  • Budget constraints that may limit the scale and reach of the conference.
  • Challenges in logistics and event organization, especially for a new event.
  • An unknown brand may make sponsorship and attendee attraction difficult.

Opportunities:

  • Growing market demand for women's health-related events and initiatives.
  • Potential for partnerships with key organizations and influencers in the industry.
  • Scope for community engagement and building a loyal audience base.
  • Hosting a successful conference can enhance brand visibility and credibility, attracting potential sponsors and partners for future events.
  • Expand discussion and connections beyond Canada.

Threats:

  • Uncertainty related to public health concerns, such as the COVID-19 pandemic.
  • Economic challenges that may affect sponsorship and attendance rates.
  • Regulatory hurdles and compliance issues that could impact event planning and execution.
  • Considering these factors and conducting a comprehensive analysis can help in developing a robust strategy for branding and marketing the Disruption Conference in Alberta.

Competition:

By looking at competing conferences in the health space in Canada, we can provide valuable insights into market dynamics and help identify opportunities for the Disruption Conference. Here is an analysis of some of the key competing conferences in Canada:

Health Achieve Conference:

  • Overview: Organized by the Ontario Hospital Association, Health Achieve is one of Canada's largest health care conferences, focusing on innovation, leadership, and best practices in healthcare.
  • Strengths: Strong reputation in the healthcare industry, attracts a diverse range of stakeholders, and offers a platform for networking and collaboration.
  • Weaknesses: Primarily focuses on healthcare professionals and institutions, may not specifically cater to women's health issues.

eHealth Conference:

  • Overview: Hosted by Digital Health Canada, the eHealth Conference focuses on digital health innovation, technology, and healthcare transformation.
  • Strengths: Emphasis on technological advancements in healthcare, attracts IT professionals, healthcare providers, and policymakers.
  • Weaknesses: May not have a specific focus on women's health issues or holistic well-being.

Canadian Conference on Global Health (CCGH):

  • Overview: Organized by the Canadian Society for International Health, CCGH focuses on global health challenges, equity, and sustainable development.
  • Strengths: Addresses critical global health issues, attracts a diverse audience interested in public health and social determinants of health.
  • Weaknesses: Limited focus on specific topics related to women's health or empowerment.

Canadian Mental Health Association (CMHA) Conference:

  • Overview: CMHA hosts conferences focused on mental health awareness, advocacy, and support services.
  • Strengths: Raises awareness about mental health issues, promotes mental well-being, and provides a platform for discussions on mental health policies and initiatives.
  • Weaknesses: May not cover a broad spectrum of health topics beyond mental health.

Canadian Conference on Promoting Healthy Relationships:

  • Overview: A conference focusing on promoting healthy relationships, addressing domestic violence, and advocating for gender equality.
  • Strengths: Highlights important issues related to interpersonal relationships, gender dynamics, and social well-being.
  • Weaknesses: Limited scope in addressing broader health topics beyond relationship dynamics.

Based on the Disruption Conference’s competitors, emphasizing women's health, empowerment, and disruptive approaches to health and well-being can help position the Disruption Conference as a distinctive and valuable addition to the health conference landscape in Canada.

Project Objectives

In A Nutshell

To change the future of women's health and gender equality.
Build brand recognition
Build connections with clients
Creative strategy
Transformative visual identity
Inform and educate users
Cutting edge programming

Investment

CURRENCY:
Investment:
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Investment:
02
Investment:
03
Investment:
04
Investment:
05

Ongoing Costs

Ongoing Costs

Webflow disclaimer

Webflow is not open-source software. The website is required to be hosted on Webflow's AWS servers and cannot be ported to other website hosting companies outside of very specific circumstances. Please let us know if this is an issue. Webflow's hosting costs range from 14USD-40USD per month for sites with non-Enterprise levels of usage (ie. Millions of pageviews per month).

Billing

50/50
For this project, the initial 50% deposit is due within a week of the project start date, and the final 50% will be due prior to completion
40/30/30
For this project, the initial 40% deposit is due within a week of the project start date, and the remaining payments will be split up into two equal payments due on set dates in the course of the project.
25/25/25/25
For this project, the initial 25% deposit is due within a week of the project start date, and the remaining payments will be split up into three equal payments due during the course of the project.
Evenly split payments at the start of each month for the duration of the project.
For this project, we will split the project total into equal monthly amounts for the duration of the project.
We will invoice for the contracted amount at the start of each month
For the duration of this contract, we will invoice on the 1st of each month.
Dependent on hours
Our team will monitor our hours and will bill accordingly at the end of each month. We will provide list items of the tasks completed upon request.
Terms in contract
Due to the custom nature of this project, we will provide an accurate billing summary in our contract.

Estimated Timeline

Our Process

This is a general estimate that may vary based on feedback loops, illness, global pandemics, etc. Deliverable dates will be determined during the kickoff meeting.

Project Start
~
June 19, 2024
Research

Internal Consultation To ensure internal alignment within your organization, we will undertake a series of Discovery meetings with the event leadership team to understand your organization as well as you do, the strategic goals of the Women’s Health Coalition (WHC) and the current position of the event. After these Discovery sessions, we will facilitate a strategic planning workshop with your entire leadership team, along with private one-on-one consultations with internal team members to determine possible concerns and process problems that might impact the success of the strategy. The qualitative feedback learned from this workshop and these interviews will help us to understand the rationale behind the event’s desires and their perceived pains and gains. External Consultation To gather insights from your internal stakeholders such as faculty, administration, students and alumni, we recommend: A town hall meeting to gather feedback from the Women’s Health Coalition staff and administration Focus group with patients, health leaders, donors, members and other key stakeholders An needs assessment survey to the WHC staff and administration Individual meetings with patients, donors, members and other key stakeholders Insights gained from the above research activities will help Paper Crane to understand these stakeholders’ perception of the WHC as well as the barriers and opportunities that can contribute to the overall success of the Disruption Conference brand. Research Report We will present a research report which includes our findings and recommendations from the primary and secondary research conducted.

~
90
Business Days
Brand Strategy, Brand Development and Marketing Strategy

Brand Strategy The Disruption Conference will need a clear brand direction for the conference, bringing all the elements together into one cohesive idea. We will build the brand strategy with recommendations including creative and launch ideas with examples to help your brand adapt to its changing market. Brand recommendations including positioning, personality and tone of voice, visual identity, messaging approach, and recommendations to streamline brand to match the direction. Key message development. Tactical paid/owned/earned recommendations tailored to the audience. Website, visual and messaging recommendations Brand guideline update with new voice, messaging and any recommended creative changes. Example owned media tactics visuals and content geared toward the updated target audience(s). Brand Development Xx Marketing Strategy To gain international exposure, the Disruption Conference will require a marketing strategy. We will build the strategy to include recommendations on: Target audiences Messaging Paid, owned and earned media tactics Recommended budget Timing Campaign creative approach Analysis and adjustments

~
120
Business Days
Website and Application Development

Website Development Paper Crane has developed hundreds of websites over the company's history and our team consists of developers and marketing professionals with equally impressive portfolios and in some cases professional experience that goes beyond the age of the agency. With such an educated and diverse team we have knowledge of all modern technologies utilized in the web development space and a creative team that understands the complex challenges of UX/UI at the website scale required for the usages of Disruption. We are not an agency that outsources our development practices. We offer a full stack team proficient in Sanity, faust.js, React, PHP and beyond. With the team available to you at Paper Crane and utilizing a headless solution there is literally nothing we cannot provide without ever having to step outside the agency We would approach the Disruption website in a phased manner detailed below: PREPARE Review existing site, audience personas and sales journeys Define site goals in line with overall business strategy Conduct any background interviews (internal and/or customer) ARCHITECT Map out the ideal journey through the site for each audience by priority Turn this into an overall site map, present, discuss, amend, and approve CONTENT Move all content into a shared Google Doc for editing based on concept DESIGN Present overall design direction driven by your users and your organizational goals Create wireframes for each page type (desktop & mobile), present in Figma ADJUSTMENTS Adjust wireframes as needed for content and design (assume up to three rounds of changes for content and design) DEVELOPMENT Full site development based on approved wireframes Multiple check-ins throughout the process as questions arise QA First look and full Q&A with agency and client using UsePastel LAUNCH Work closely with your team on launch process Document and implement all redirects from existing site(s) Ensure analytics are set up in line with site goals Launch, and submit sitemap to Google Application Development We can provide two technology offerings based on the timeline and execution requirements. Our current recommendation is to utilize an existing conference based application (ex Inventures App) and apply new branding while maintaining the existing functionality. This will look to be the most efficient and cost effective solution. Should Disruption seek to develop their own application from scratch our approach to application development follows a similar five step process: Planning and Research Utilizing the research to develop conference attendee identities in the over all strategy we will use this information to guide the overall opportunities the app needs to provide and set benchmark goals for functionality and technology requirements. Determine features, performance, security, and user interface needs Design Wireframing and Prototyping: Our design team will create wireframes to layout the app’s structure and flow, followed by interactive prototypes to visualize user interactions. User Interface Design: The next step is to develop detailed designs for the app’s screens, focusing on aesthetics, consistency, and user experience. User Experience Design: It is essential to the app’s design that is intuitive and user-friendly, with smooth navigation and interactions. Development Based on needs and functionality determined in the design phase back end and front end development Testing Unit Testing: Test individual components for correct functionality. Integration Testing: Ensure that different components of the app work together as intended. User Testing: Conduct usability testing with real users to gather feedback and identify areas for improvement. Performance Testing: Test the app’s performance under various conditions to ensure it is responsive and stable. Deployment and Maintenance App Store Submission: Prepare the app for release by complying with platform-specific guidelines and submit it for review. Launch: Promote the app launch through marketing and user engagement strategies

~
240
Business Days
Campaign Creation

Building on the approved marketing strategy, we will apply the creative approach to give you a marketing campaign that we can use to share the event, including a campaign tagline, imagery and a call to action. Crafting a successful creative campaign for marketing a conference is crucial in capturing the attention of your target audience and creating a memorable experience. We understand the significance of a strong creative campaign and its impact on the overall success of the event. Our process builds on the thorough research and understanding of your conference theme, target audience, and key messaging. We collaborate closely with your team to develop a unique and compelling creative concept that resonates with your audience and aligns with your brand identity. From creating eye-catching visuals to engaging copywriting, we ensure that every aspect of the campaign is designed to attract attendees and generate excitement around the event. Our team will work diligently to bring your vision to life and deliver a creative campaign that drives attendance and enhances the overall conference experience. With our commitment to creativity, innovation and strategic thinking, we are dedicated to helping you achieve your marketing goals and make your conference a resounding success. Implementation All our planning results in this - bringing our partners and team together to implement our marketing. Public/Government Relations We will work with the Women’s Health Coalition’s Public/Government Relations firm to involve earned media wherever possible and engaging the government in the event. Online Advertising A digital marketing partner must be agile, strategic and responsive, especially when promoting an event. In working together, we can develop a solid and synergistic relationship that will help you hit your targets in three steps: Strategy: Any digital marketing campaign needs to be rooted in a strategy that aligns with the conference's overall marketing and branding strategy. We will collaborate with other partners to create a digital marketing strategy complete with the following: Goals: What does success look like? Measurement and Evaluation: How will we track revenue and conversions on the website to demonstrate ROI? Platforms: Where will we run ads? Targeting: Who will we target with our ads? Creative recommendations: What should the messaging, CTA, and focus be on the ads? Budget: How much should we spend over time? Roll out: What types of ads should we be running during a potential six-month-long campaign? When would we change our ads and why? Execution: Once the strategy is developed and approved, along with related creative, we will set up the campaigns and tracking. We believe in detailed campaigns developed to cover all the bases, giving us more latitude to optimize and track performance over time. Reporting and Analysis: Finally, digital marketing should never be “set it and forget it”. We will report monthly on all campaign performance and perform constant optimizations based on these findings to ensure that our metrics are moving in the right direction. Using industry benchmarks and our data, we will also provide recommendations on when/if we should pivot. Specific to your conference, we understand the broad scope of what types of digital advertising might be relevant as we work toward the event date: General ticketing: save the date, now on sale, urgency Agenda specific: ads for specific pieces in the program (speakers, entertainment, etc.), appealing to a very diverse audience And much more At the same time, we understand that this conference could appeal to many people geographically, so identifying those opportunities and being responsive with our campaigns will allow us to hit the mark. Social Media XX - INSERT FROM MARR

~
200
Business Days
Analysis and Evaluation

Analyzing and evaluating the effectiveness of a marketing campaign is a critical step in ensuring its success and optimizing future strategies. We recognize the importance of data-driven insights and thorough evaluation to measure the impact of your marketing efforts. Our approach to the analysis and evaluation stage involves leveraging various metrics and analytics tools to track the performance of the campaign in real-time and adjust our tactical approach as we go. We meticulously monitor key performance indicators, such as engagement rates, conversion rates, and return on investment, to assess the campaign's effectiveness and identify areas for improvement. Through comprehensive data analysis and in-depth reporting, we provide you with actionable insights and recommendations to refine future marketing strategies for the conference and enhance your campaign's performance now and in years to come. Our team of analytics experts will work closely with you to interpret the data, draw meaningful conclusions and make informed decisions to drive continuous improvement.

Your Team

Christy Seville
Senior Content Writer
Paper Crane
Partner
Weston Jones
Business Development
Paper Crane
Partner
Tara McLaughlin
Co-Founder, Creative Director
Paper Crane
Partner
Robert Simmons
Operations, Lead Development
Paper Crane
Partner
Samantha Wolfe
Founder, PitchFWD
Paper Crane
Partner
Matt Gaudet
Digital Strategist, Odd Job Digital
Paper Crane
Partner
Colby Doyle
Performance Marketing, Odd Job Digital
Paper Crane
Partner
Filip Cicek
Research, Ruthless Insights
Paper Crane
Partner

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FAQs

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What are the benefits of automation?
Automation
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The clear answer here is, "Less time and money spent doing redundant tasks". Here are some of the not-so-obvious benefits:

  • Consistent customer/client journeys - a good process means that you can easily duplicate great client experiences without extensive team training. The less a team member has to do, the more likely it is that you can replicate amazing client and customer journey's without the risk of errors caused by lack of talent, training, or both.
  • Increased output and better margins - by removing hours of work, team members can divert their time to more profitable tasks, meaning team compensation has a much higher ROI.
  • Flexibility with modernization - with AI becoming omnipresent in our lives, automation allows us to potentially weave it into our everyday lives. Whether its writing proposals, estimating costs, proposing team schedules, populating spreadsheets, or anything else, automation can help you keep on the leading edge of tomorrow's tech.
How many revisions do I get?
General
+

Officially, three revision cycles at the various stages of the project. As the project evolves, there are less revisions.

What if I want to add to the scope of the project?
General
+

Scope can be increased at any time. If the new additions to the project increase the design or development time, we will provide a new estimate for the additional time

What if I miss deadlines for submitting content or feedback?
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We will do our utmost to ensure we allow for acceptable padding per Phase of our work together. That being said, there are times when life gets busy, businesses change, and external project work can get put on the backburner - we get it.

In situations where delays arise, particularly those lasting more than two weeks at a time, we may need to revisit timelines - and if that's not an option, we will work with you to find out how to get work completed in a timely manner without blowing out the budget.

We promise to never surprise you with bills or overtime charges that have not been pre-approved.

What if something on my site doesn’t work properly after launch?
General
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You have 90 days after the launch of your website to bring up any glitches or bugs you may find and we will happily fix them.

What if I reschedule a meeting?
General
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We strive to keep on track once the project has begun. Rescheduling meetings is completely fine but may delay the final project delivery time.

What if I want to shrink the project scope?
General
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We understand that projects of any size may require adjustment somewhere down the road. Part of one of our core values - collaboration - is finding a way to make things work to make sure you get the absolute most out of our services. We're open to re-evaluating our scope of work down the line if things change to make sure both sides come out happy.

What payment methods do you accept?
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In most cases, we provide bank details upon request for bank transfers (which can be requested here). For Canadian clients we can accept e-transfers to accounting@papercrane.ca

How will I be billed?
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Project invoices will be divided evenly month over month for the duration of the project. The first month’s bill is due as deposit prior to starting work, the last months invoice is due after approval and prior to launch of the website. All other invoices will be billed on the first of the month for the prior month and are due 15 days after the invoice date. You will receive online bills from accounting@papercrane.ca.

What is your hourly rate?
Pricing
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Our hourly rate is $165/hr (CAD) as of June 21, 2024. That can be negotiated based on ongoing contracts - length of contract and volume of hours per month will both correlate with lowering the cost per hour.

What services do you offer?
Full Stack
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We provide a comprehensive suite of services including UI/UX design, front-end and back-end development, mobile app development, database architecture, cloud computing services, and AI integration.

What comes in my visual identity pack?
Visual Identity
+

Depending on the tier you have chosen you will get:

  • Your entire logo suite in all colors, black and while in JPG, PNG, SVG and EPS/AI (vector)
  • Your icon set in JPG, PNG, SVG and EPS/AI (Vector)
  • All color breakdowns in CMYK, RGB and PANTONE
  • A brand guide outlining usage
  • Patterns
  • If included, custom illustrations and animations in JPG, PNG, SVG and EPS/AI (Vector)
  • If included, sales support material like business cards and letterhead in printable and native working files
  • Any stock imagery downloaded on your behalf
  • If included, PPT tempates
  • If included, vehicle wraps, signage, uniforms, wayfinding, window wraps, brochures in printable and native working files
  • If included, the keys to your website with access to change and update content
What is a brand guide?
Visual Identity
+

A brand guide is a book with a set of rules on how to use the visual identity and voice of your brand successfully so it continues to communicate your promise effectively. It will include things like how to use the logo, color breakdowns for the brand, dos and don'ts for the voice, vision and mission statements etc.

When a brand's message is disconnected from it's visual identity, the audience becomes confused and has a negative feeling about the brand as a whole. For instance, if your brand promise was to bring calm, we would not use images of lightening.

A brand guide helps you, your team and any other agencies or freelancers you hire, keep the visual and voice message to your audience consistent.

How is visual identity different from branding?
Visual Identity
+

Branding has three main components, visual, voice and promise.

Visual Identity is what your audience sees. Things like your logos, marks, fonts, layouts, photos, videos, icons, colors, uniforms, storefront etc.

Voice is what your audience hears. Things like your web copy, ad headlines, whitepapers, sales material copy etc.

Promise is the feeling those two things combined evoke in the audience. Humans absorb marketing communications through what they see and hear and make a decision about your brand by the sensation that communication brings.

For example, is your brand promise to bring joy? Then your visual identity and brand voice will reflect that and evoke a feelings of fun and delight in your audience.

What if I don't like the direction my visual identity is heading?
Visual Identity
+

If you are not happy with the direction of the visual identity or the concepts we present at the start, that is okay! We expect that there will be discussion at the onset around the direction of the brand. Sometimes, seeing someone else's ideas on how to present your business shows what you don't want and gives us room to build together what you do want to see.

We like to work with you until you are happy, within reason. We will push you to think of the target audience first and remove your personal tastes from the equation as much as possible. You should be proud of your brand, but it does not have to be your taste.

If we are well into the process and there is still disagreement on the direction, we will discuss alternatives with you.

How many rounds of changes do I get for my logo?
Visual Identity
+

Typically we see 2 - 4 rounds of changes for logos. After speaking with you about who your audience is and how we want you to be perceived by them, we start with between three and five general concepts and direction. These are usually about 50% correct.

From there, we refine the concepts into more solid identities along side you moving to colors, fonts and refining the shapes.

Do any recognizable companies utilize NextJS?
NextJS
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Absolutely. A short list of sites built on NextJS can be found here: 

Why use NextJS instead of just React?
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NextJS extends the latest features of React, allowing it to offer more powerful features and deeper integrations. Items like: 

Why use Next with a Headless CMS?
NextJS
+

The separation of frontend from backend allows for greater flexibility and scalability in building and designing digital experiences. By decoupling the content from the presentation, a headless CMS enables teams to easily create and manage content, while allowing developers to use any frontend framework or technology to build and design the website or application. Additionally, a headless CMS can be integrated with other systems and platforms, such as e-commerce, CRM, and analytics, to create a seamless and personalized user experience.

Is NextJS production ready?
NextJS
+

Yes! Next.js is used by many of the top websites in the world. See the Showcase for more info.

How customizable is Webflow?
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Text, images and links can all be changed incredibly easily via the collection system in the web portal.

Additional pages and design and layout changes are quite easy with a bit of knowledge on Webflow's interface or some developer help.

Customized Javascript are possible with developer help.

What technology stack do you specialize in?
Full Stack
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We are a full-stack development agency proficient in a variety of technologies, including but not limited to JavaScript (React, Vue, Node.js), Python, Java, Ruby, and associated frameworks. We also have expertise in database technologies like SQL, PostgreSQL, MongoDB, and cloud platforms like AWS, Google Cloud, and Azure.

Is Webflow accessible by multiple stakeholders all at once via web interface?
+

Yes.

How does Webflow handle resources such as calculators, custom forms, quizzes etc?
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Webflow has few limits when it comes to custom Javascript or embedded HTML code. We have many sites with calculators, quizzes and conditional forms, pus many more custom elements.

Does Webflow have a staging environment?
Webflow
+

Webflow's system is not perfect for this.

You have two options: 

1) Publish changes to the subdomain in the Designer; however, if Editors (ie. blog writers) publish posts, the changes will be pushed live as well.

2) Copy over the live site to a separate project in one click, make any modifications necessary, copy/paste the sections back into the live project, and then Publish. The only issue is that some classes will change names to avoid redundancy, in which case they will have to be switched back. In that case, you can delete the copy of the site and rinse/repeat whenever there are major changes to be made.

Why use Webflow?
Webflow
+

Webflow is very good at being a surface-level website builder. We often use Webflow because it:

  • generates clean frontend code
  • has powerful SEO capabilities
  • requires no maintenance
  • has premium security features
How does Udesly connect Webflow and Shopify?
Udesly
+

Udesly isn't a live connection per se. The process works by building out designs in Webflow and exporting the code, using Udesly as an adapter to modify the code for Shopify, then importing the new template into Shopify. Webflow is the design hub where all creative changes are made, whereas Udesly is the content hub where all changes to items like text, products, blogs, etc. are made.

How can our team manage content on the site after launch?
Webflow
+

Webflow has, arguably, the most powerful CMS for marketing sites with similar build costs. With the proper set up, your team should rarely ever have to make structural changes to the site. Collections for items like Blogs, White Papers, Webinars, Team Members, Careers, Treatments etc., can be easily added by non-technical staff.

That being said, Webflow is not a simple page builder. Although it is drag-and-drop in many ways, it relies heavily on frontend coding with HTML, CSS, and Javascript, and we strongly encourage any team member or contractor that is making large, structural changes to the site to have some semblance of Webflow training, which we are happy to provide.

To learn more about the editing experience, you can see the official page here.

Is Webflow secure?
Webflow
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Webflow sites benefit from being hosted via AWS with all of the included security protocols. Webflow also has 2FA built in for account security, and their servers go through intensive cybersecurity testing on a consistent schedule.

Does Webflow support modern marketing and technical requirements?
Webflow
+

Webflow is integrated with Google's Analytics and Optimize applications out of the box. With no limitations on frontend Javascript, there are virtually no limits on implementing marketing scripts.

Does Webflow provide support?
Webflow
+

By reaching out to support@webflow.com, turnaround time on tickets tends to sit in the 2-8 hour range although we have had tickets in queue for up to 24 hours in some cases.

Alongside the official support channels, Webflow has a vibrant community of professionals on Facebook and Reddit, along with a large directory of on-demand agencies and freelancers on https://experts.webflow.com/

As an aside, we have been Webflow Partners since the creation of the program. In many cases, we can reach out to internal support teams on your behalf to resolve issues in a more efficient manner.

How does Webflow hosting work and how much is it?
Webflow
+

Webflow is not open-source software. Webflow sites are required to be hosted on Webflow's internal AWS servers and cannot be ported to other website hosting companies outside of very specific circumstances. Webflow's hosting costs range from 23USD-38USD/month.

Do you develop mobile apps?
Full Stack
+

Yes, we develop mobile applications for both Android and iOS platforms. We utilize both native development and cross-platform technologies depending on the project's needs.

Will I own the source code?
Full Stack
+

Yes, as our client, you will have complete ownership of the source code upon completion of the project.

Why Zapier over more cost-effective competitors?
Automation
+

In the world of automations, there are two factors that help Zapier reign supreme:

  1. Number of integrations
  2. User experience

For almost any specialized 3rd-party platform, the rule of thumb is that if they have any integrations, Zapier is going to be on the list. It has almost become a requirement for companies to prioritize Zapier API work as it means that companies can spend less development time on other integrations as Zapier does the heavy-lifting for them. Zapier has the most integrations on the market by a country mile.

As to user experience? We have familiarized our team on the platform, and any cost-savings on swapping to a competitor would easily be lost in us having to learn a brand new technology and how it operates - if it does at all - with our chosen 3rd-party applications.

What's your process for managing a project?
Full Stack
+

We follow an Agile methodology with regular sprints and constant communication to ensure that the project stays on track. We provide regular status updates and incorporate feedback at every stage.

Do you offer post-launch support?
Full Stack
+

Yes, we provide post-launch support and maintenance services to ensure your software continues to perform optimally.

Do you provide documentation for your apps?
Full Stack
+

Yes, we provide complete documentation that covers the software's architecture, codebase, and functionality, ensuring you have all the information needed to maintain and update the software.

How can I track the progress of my project?
Full Stack
+

We provide a dashboard for you to easily access important files, links, and our ongoing task list to ensure you have a perfect view of how your progress is, and where we are in regards to deadlines and deliverables.

This dashboard is fully integrated with our internal Project Management system, so you will have up-to-the-day status updates on all relevant tasks associated to your project.

What payment types are accepted?
Pricing
+

We accept bank transfers globally - EFT and ACH.

For Canadian clients, we can accept e-transfers addressed to accounting@papercrane.ca.

If credit card is required, it can be accepted with an additional 1.9% fee.

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Thanks Carmen Wyton! If you have questions, please don't hesitate to reach out.

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What Our clients are saying

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What Our Clients Are Saying

Working with Paper Crane has been a breath of fresh air thanks to their diligent processes and meticulous attention to detail. They really care about their clients and it shows.

Jeremy McPherson
Marketing Director at Bud Supply

Paper Crane Media is genuinely the best media and marketing team I've worked with.  They are creative, talented and terrific collaborators. Always up for anything and they enjoy understanding and embracing the brands of their customers. They're professional and warm people that I'd gladly make part of any future team.

Hans Ten Cate
CBO of Tilt Five at Tilt Five

Paper Crane worked with us as we were first starting our business and ensured that we had a website product that truly spoke to our vision. They are very knowledge and extremely responsive. We have referred several clients to them and feel confident that the team will always provide excellent service. Overall we have been very happy with our experience and will continue to use their services going forward!

Aalim Jiwa
Co-Owner at Revive Medical

I strongly recommend working Paper Crane for high quality digital assets. We worked with the Paper Crane team to turn around an upgraded commercial website on an expedited timeline and received excellent results. Above and beyond the end product, Robert and his team were extremely accommodating of our timeline and phased roll-out requirements.

Brett Ziegler
CPO at Trip Ninja

Seamless website design incorporating all aspects of our brand. Quick turn around with timely responses. Highly recommend.

Dr. Colby Leong
Owner at Dynamic YYC

We are absolutely thrilled with the brand work that Paper Crane has done to help kickstart Melo. The creativity and attention to detail in every element, from the can designs to the engaging website, have truly set our brand apart in the market and it's making a difference on in-store sales which is amazing. Working together was great - looking forward to some more projects in 2024!

Brendan Collins
Owner at

"My company has hired Paper Crane numerous times for different projects. In all cases, they produced extremely high quality deliverables on the time and budget they originally stated. We continue to use them for this reason."

William Richards
Founder & CEO at EasyRedir

The team was easy to work with, responsive, and delivered a beautiful website on time and on budget. What more can you ask for?

Kathryn Sutton
Communications Director at Pain Canada

Paper Crane completely redesigned our corporate website. The end product exceeded our expectations, and the entire team was great to work with. We are very happy with the work they've done, and we will be sure to use them for similar projects in the future.

Matthew Brown
Corporate Development at Pine Cliff Energy

"Paper Crane built the site quickly and efficiently and kept us informed throughout the process, getting my input on key components. We've had the site for a few months now and I already rank #1 on Google (above a similar named company that just raised $13million in Silicon Valley). Couldn't be happier with Paper Crane and the team."

Mitchell Johnstone
Owner at Abacus AI Solutions

... they've been extremely knowledgeable across the board, very responsive, and have helped to devise a number of well-thought-out solutions to some technological hurdles. We now have a much more flexible and modern solution driving our marketing website, which is critically important to our business.

Emmett McPartlin
Marketing Director at Kudos

"Paper Crane was fantastic to work with! Professional and extremely responsive to our needs!"

Thomas Dudley
CEO at Certified EO

"Our companies have been working with the Paper Crane team for quite some time now. What I love the most is their client service.. they are always communicating at every stage of a project and since they are the experts at what they do, I look forward to their advice and guidance on what will work."

Angela Sharman
Director of Marketing at METSCO

"Everything has been smooth sailing since we launched. We’ve made a couple tweaks through Robert. The backend and use of Elementor has made everything incredibly easy to update. Our CCASA team and our clients have reached out to say how much they love the new brand and how uplifting it is. Nothing but good things to say about it"

Ashley Humphries
Director of Communications at CCASA

"Working with Paper Crane was fast, easy and professional.  The communication was well thought through and easy to understand.  They were on budget and on time.  Wow.  That doesn't happen very often."

Russ Prefontaine
President & Co-owner at Fratello
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