Paper CraneFLIGHT-PROGRAM # Helping Your Non-Profit Take Flight Are you a non-profit organization looking to soar to new heights with your marketing and branding efforts? The Flight Program offers our marketing strategy consulting to one non-profit that needs it, completely free of charge. We wanted to put our time and expertise somewhere other than billable work. The same generosity we try to run the team on, pointed at the community around us. That is where the Flight Program came from. ## What is the Project This year, the Flight Program will be offering marketing or brand strategy support to one chosen non-profit organization. We know how hard it is for a non-profit to stand out and reach the people it needs to reach. That is the gap this is meant to close. ### **A marketing strategy is ideal for a non-profit organization interested in:** ### 01 ### Promoting a new product or service offering ### 02 ### Creating a strategic approach to their advertising ### 03 ### Providing clarity on targeted messaging for different audiences ### 04 ### Target its ad spend to better increase donations ### 05 ### Launching a new campaign ### **A brand strategy is ideal for a non-profit organization interested in:** ### 01 ### Clearly differentiating itself against its competitors ### 02 ### Clarifying and expressing its value proposition ### 03 ### A new brand identity Note ## What's Included? Our team will work closely with you to develop a customized marketing or brand strategy tailored to your organization's needs and goals. This project includes up to 180 hours of work (approximately $25,000-$30,000 of value) towards a brand or marketing strategy. Together, we'll help you maximize your impact and reach a wider audience. ## Who is Qualified (Eligibility) Whether you're a small grassroots organization or a well-established charity with national reach, we're here to support you in achieving your marketing goals. In order to qualify for the Flight Program, your organization must: 01 ### Be a registered non-profit organization 02 ### Have a board of directors 03 ### Have an annual marketing budget line for hard media costs 04 ### Appoint a dedicated point of contact for this project ## Our Work [View All Work ](https://www.papercrane.ca/case-studies) [ ![CCASA's mark on warm cream with its audience colours](https://cdn.sanity.io/images/0838mkru/production/c33442161b1d7b22eb56cdea1db2a5c8367946e2-3200x2000.png) BrandStrategyCreative ### CCASA For more than 25 years, Calgary Communities Against Sexual Abuse has been a steady presence for people affected by sexual violence. When they were ready to carry that work into a new decade, they came to us for a brand that felt less like a help line and more like a friend. We rebuilt their identity from the ground up. Explore ](https://www.papercrane.ca/case-studies/ccasa) [ ![Help for Dementia bloom mark on brand blue](https://cdn.sanity.io/images/0838mkru/production/2c00ada95c718d3cfeb2faf06a5534cc249f4fbc-3200x2000.png) BrandStrategySoftware Development+1 ### Help for Dementia Help for Dementia is the Alzheimer Society of Alberta and Northwest Territories' home for dementia learning and support. Over three years we rebranded it, rebuilt the learning platform from the ground up, and added an AI resource assistant and a resilience tool that meet people wherever they are. Explore ](https://www.papercrane.ca/case-studies/help-for-dementia) [View All Work ](https://www.papercrane.ca/case-studies) Applications Applications open September 1, 2025 and close December 16, 2025. Applications OpenedSeptember 1, 2025 Applications Closed (Deadline Extended)December 16, 2025 ## Leave the Nest Apply to the Flight Program and tell us where your marketing is stuck. We will take it from there. We would love to hear what you are working on. [Apply Now](https://www.papercrane.ca/applications) ## FAQ ### ### Can anyone apply? ### ### Does it have to be Canadian? ### ### What is a brand strategy and why do we need one? ### ### What is a marketing strategy and why do we need one? ### ### Can we apply more than once? ### ### What’s not in scope? --- Source: https://www.papercrane.ca/flight-program