Organic search

# Organic search services: SEO and GEO

We help organizations get found by buyers who search on Google or ask an AI tool. One monthly plan covers SEO and AI search visibility (GEO), run from our offices in Calgary and Vancouver for clients across North America.

Rated 5.0 out of 5,**5.0**61 Google reviews

## Where organic traffic comes from

Organic traffic is the visitors you don't pay for per click. It comes from Google search and from AI tools like ChatGPT and Google's AI Overviews. More buyers now ask the AI first and only visit the businesses it names.

So we treat search and AI answers as one job. A lot of the groundwork is shared, like a fast site with clear pages and an accurate Google Business Profile. Some of it is different, which is why each has its own page below.

## Our organic search services

The audit tells us where to put the effort first.

-   [
    
    ### SEO services
    
    Technical fixes, content from our in-house writers, links, reviews and local SEO for the cities you serve.
    
    SEO services](https://www.papercrane.ca/organic-services/seo)
-   [
    
    ### AI search visibility (GEO)
    
    We check what ChatGPT, Gemini, Perplexity, Claude and Google's AI say about your business, and fix what's wrong or missing.
    
    AI search visibility](https://www.papercrane.ca/organic-services/geo)

## How we work

Every organic search client goes through the same four steps.

1.  01
    
    ### An audit before we start
    
    We look at your site and how you show up in Google and in AI answers. If your website can't support the work, we tell you before you sign.
    
2.  02
    
    ### KPIs agreed together
    
    We pick the numbers tied to your revenue during discovery and keep them steady.
    
3.  03
    
    ### Monthly reporting
    
    A call with your account manager, a written report, a client portal, and AIVA, an AI assistant you can ask about your own data.
    
4.  04
    
    ### A six-month review
    
    If we haven't shown our value by month six, we re-plan together, and that can mean ending the contract.
    

## How much do SEO and GEO cost?

Monthly retainer

$3,000 to $10,000a month

Larger organizations and those with more locations sit at the higher end.

Onboarding can cost more than a regular month, because it includes the audit and any website fixes. You'll know both prices before you sign.

## Questions about organic search

### What's the difference between SEO and GEO?

SEO gets your pages ranking in Google's search results. GEO gets AI tools like ChatGPT and Google's AI Overviews to describe your business correctly and recommend it. They share a lot of groundwork, so we usually plan them together.

### Do we need both?

Most organizations do, because their buyers use both. The audit shows where you're weakest, and we start there.

### How much does organic search work cost?

Most retainers run $3,000 to $10,000 a month, depending on your size, number of locations and the state of your website. Onboarding can cost more.

### Do you work with organizations outside Calgary?

Yes. We have offices in Calgary and Vancouver and work with clients across North America.

## Talk to us about organic search

Tell us about your business and who you sell to. If it looks like a fit, we'll start with an audit.

[Ask about an audit](https://www.papercrane.ca/contact)

[(403) 869-2746](tel:+14038692746)  
320-999 8 St. SW  
Calgary, Alberta T2R1J5

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Source: https://www.papercrane.ca/organic-services