Paper Crane / services / creative

# The Whole Picture

A digital transformation studio — Calgary / Vancouver

We create with the whole picture in mind, considering the nuances of your audiences and designing your visual identity, sales tools and UI to resonate with the people who matter most.

( Scroll to explore ↓ )

01Project example

## Visual Identity

A strong visual identity is where most people first meet your brand. It has to catch the eye and make sense in the same second.

[

![Melo flavour waves and fruit line doodles on warm cream](https://cdn.sanity.io/images/0838mkru/production/c0efd3e0f8e8792f39f65f85c061933161aeb4b0-3200x2000.png)

](https://www.papercrane.ca/case-studies/melo)

FeaturedMelo

01Project example

## Sales Enablement

We’ll design a vast array of brand assets that perfectly suit your business' needs.

[

![A fresh Maisie catering spread laid out to share](https://cdn.sanity.io/images/0838mkru/production/cc1d369db92f76e267237077f6d162a65e8d6e53-3200x2000.png)

](https://www.papercrane.ca/case-studies/maisie-eatery)

FeaturedMaisie

01Project example

## Customization

Bring your brand to life on the shelf and on the show floor. Our swag and brochure work is the part your audience actually takes home.

[

![Tilt Five AR glasses glyph on orange with hex motif](https://cdn.sanity.io/images/0838mkru/production/d1f69807107bb7c4f7f2e987ac806d20221033ff-3200x2000.png)

](https://www.papercrane.ca/case-studies/tilt-five)

FeaturedTilt Five

01Project example

## Campaign Creative

Campaign creative is where the strategy finally has to say something out loud. Bold visuals, a clear narrative, and a reason for someone to stop scrolling.

[

![A fresh Maisie catering spread laid out to share](https://cdn.sanity.io/images/0838mkru/production/cc1d369db92f76e267237077f6d162a65e8d6e53-3200x2000.png)

](https://www.papercrane.ca/case-studies/maisie-eatery)

FeaturedMaisie

## The Impact of Art

[View all work →](https://www.papercrane.ca/case-studies)

[

![CCASA's mark on warm cream with its audience colours](https://cdn.sanity.io/images/0838mkru/production/c33442161b1d7b22eb56cdea1db2a5c8367946e2-3200x2000.png)

01

### CCASA

For more than 25 years, Calgary Communities Against Sexual Abuse has been a steady presence for people affected by sexual violence. When they were ready to carry that work into a new decade, they came to us for a brand that felt less like a help line and more like a friend. We rebuilt their identity from the ground up.

](https://www.papercrane.ca/case-studies/ccasa)

[

![The ISAIC angular mark in white and yellow with teal band](https://cdn.sanity.io/images/0838mkru/production/d20c72c7a88a1ac9c653f679a6a80a04c7a2de16-3200x2000.png)

02

### ISAIC

As a global leader in AI and supercomputing, the University of Alberta created a learning supercomputing hub that would benefit both students as well as the private sector. The University of Alberta enlisted Paper Crane’s help to create a brand and website for their new supercomputing hub.

](https://www.papercrane.ca/case-studies/isaic)

[View all work →](https://www.papercrane.ca/case-studies)

## Next step

## Ready to transform?

Ready for the next step for your brand’s creative expressions?

[Bring us on board →](https://www.papercrane.ca/contact)

---

Source: https://www.papercrane.ca/services/creative