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Paper CraneSERVICES / WEBSITE-DEVELOPMENT

Websites your team owns and grows

Most websites get harder to change the day after they launch.

We build component-first websites your team owns and runs. Publish a landing page, launch a campaign, restructure a section, all without waiting on a developer. The code stays clean enough for Google and AI answer engines to read, and ready for the agentic tools your team will use next.

Note

The website you're afraid to touch

You know the pattern. A new site launches, and within a year it's frozen. Every change needs a developer, every edit risks breaking the layout, and the only people who understand it are the ones who built it. So the site stops growing, and so does what it can do for you.

We build a foundation made for change. Your team assembles pages from a library of brand-safe components, so the website keeps pace with your organization instead of holding it back.

Book a free consultation

What a real foundation gives you

One foundation your team keeps building on.

01

Your team, on rails

A component system your marketers build with confidently. New pages, campaigns and blog posts come out on-brand by construction, because the brand rules live inside the components themselves.

02

Built to be found

Clean, semantic, fast code with structured data, rich results and FAQ schema. You rank in Google and get cited by AI answer engines, with SEO and GEO handled at the foundation.

03

Ready for what's next

MCP-ready by design. As tools like Claude and OpenAI move into everyday work, your team can point them at your CMS to draft on-brand pages inside your own component system.

01Project example

A platform their team runs without us

Krown needed one platform to power 300+ dealer microsites, live booking, and bilingual content, without a developer building a new page every time someone asked. We built it headless on Next.js and Sanity, with 40+ page-builder components their marketing team assembles on their own.

Dealers get programmatically generated microsites, visitors get geo-routed to their nearest shop with a pre-filled booking, and the team ships new pages in Sanity without a developer request. Bookings are up 40% and traffic 50-60% since launch.

The Krown K mark on a dark brand field

FeaturedKrown

Your CMS and component system, with AI tools generating on-brand pages
Service

Optimized for an agentic future

The way teams work is changing fast. Tools like Claude Cowork and OpenAI's agents can already draft, edit and assemble web pages, but only when a site is structured for them to read, and most sites aren't built that way.

We build on a clean component system with machine-readable structure. Your team can hand an AI assistant a brief and have it generate a new on-brand page inside your CMS, ready to review and publish in minutes. We call this MCP-ready: a website your people and their AI tools can both work in.

How we think about AI
Note

Built to be found, by people and machines

People don't only search on Google anymore. They ask ChatGPT, Perplexity and AI Overviews, and those engines only cite pages they can parse. Most JavaScript-heavy builds render almost nothing a crawler or an LLM can read.

We build for both audiences from the ground up: clean semantic HTML, structured data and schema, FAQ and rich-result markup, fast Core Web Vitals, and an architecture built for programmatic SEO and GEO. The content is real, readable text, so people and answer engines both find you.

Two ways we build

We help you pick the right one for how your team actually works.

01

Next.js + Sanity (headless)

For teams who want the fastest, most flexible site and a best-in-class editing workflow. We build headless on Next.js with Sanity, our partner CMS and one of the leading headless platforms, so your site is fast, composable and a pleasure for your team to run.

02

Modern WordPress

Prefer WordPress? We build it the modern way, component-first with Sage and Tailwind under the hood, so you get the familiar WordPress workflow without the plugin sprawl and security headaches that usually come with it.

01Project example

From a rebrand to a full learning platform

The Alzheimer Society of Alberta and Northwest Territories came to us to rebrand ASANT Café into Help for Dementia, and it grew into a full learning platform. Over three years we built 10+ accessible courses, a resource library, Zoom-integrated live events, and an AI resource assistant grounded in their own material.

Three years on, it's an accessible home for dementia education that their team keeps expanding, audience by audience. We're still building it with them.

Help for Dementia bloom mark on brand blue

FeaturedHelp for Dementia

Who we build for

If you're building something worth finding, we should talk.

01

Nonprofits & charities

Mission-driven organizations that need a site to earn trust, tell a hard story well, and stay easy for a small team to run. From the Alzheimer Society to pancreatic cancer advocacy, it's some of the work we're proudest of.

02

Tourism & destinations

Destination marketing organizations that need to move visitors and let a lean team publish on their own, like Tourism Lethbridge, where we paired a self-publishing site with a gamified check-in app.

03

Government & regional

Municipalities, regional districts and public bodies that need accessible, durable, secure platforms, and often software that replaces expensive proprietary tools.

04

Impact-driven companies

Any organization pushing to make things better, even profit-first ones, that wants a website built with the same care we bring to the causes we believe in.

We don't build alone

We partner with the platforms that set the standard for modern, secure, scalable web.

Sanity
Sanity

Official agency partner

WP Engine
WP Engine

WordPress hosting partner

Webflow
Webflow

We build on Webflow

Questions before you start a build

Recent work

View All Work
The Explore Lethbridge app logo on brand blue
Software DevelopmentStrategyWebsite Design+2

Tourism Lethbridge

Tourism Lethbridge is the destination marketing organization for Lethbridge, Alberta. We rebuilt their website, then brought their gamified tourism app, Explore Lethbridge, across the finish line: one cohesive design system, a refined Python platform, and points-and-rewards exploring at 350+ locations.

Explore
A white awareness ribbon on the PCNA plum-to-coral gradient
BrandStrategyWebsite Design+1

PCNA

Pancreatic cancer is one of the deadliest cancers on the planet. But PCNA's message was diluted across two brands and two websites. We unified them into one uncompromising home that treats the stakes with the seriousness they deserve.

Explore
View All Work
Next step

Let's build the foundation

Tell us about the site you have now and the one you wish you had. We'll show you what a website you own and can grow looks like.

Book a free consultation
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CALGARYVANCOUVER·© 2026

A digital transformation studio building considered, durable web work for ambitious operators.

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