NavigateMENU / 04
More
Elsewhere
Paper Crane / services / website-development
Most websites get harder to change the day after they launch.
We build component-first websites your team owns and runs. Publish a landing page, launch a campaign, restructure a section, all without waiting on a developer. The code stays clean enough for Google and AI answer engines to read, and ready for the agentic tools your team will use next.
( Scroll to explore ↓ )
Note
The website you're afraid to touch
You know the pattern. A new site launches, and within a year it's frozen. Every change needs a developer, every edit risks breaking the layout, and the only people who understand it are the ones who built it. So the site stops growing, and so does what it can do for you.
We build a foundation made for change. Your team assembles pages from a library of brand-safe components, so the website keeps pace with your organization instead of holding it back.
What a real foundation gives you
Your team, on rails
A component system your marketers build with confidently. New pages, campaigns and blog posts come out on-brand by construction, because the brand rules live inside the components themselves.
Built to be found
Clean, semantic, fast code with structured data, rich results and FAQ schema. You rank in Google and get cited by AI answer engines, with SEO and GEO handled at the foundation.
Ready for what's next
MCP-ready by design. As tools like Claude and OpenAI move into everyday work, your team can point them at your CMS to draft on-brand pages inside your own component system.
01Project example
A platform their team runs without us
Krown needed one platform to power 300+ dealer microsites, live booking, and bilingual content, without a developer building a new page every time someone asked. We built it headless on Next.js and Sanity, with 40+ page-builder components their marketing team assembles on their own.
Dealers get programmatically generated microsites, visitors get geo-routed to their nearest shop with a pre-filled booking, and the team ships new pages in Sanity without a developer request. Bookings are up 40% and traffic 50-60% since launch.
FeaturedKrown
Detail
Optimized for an agentic future
The way teams work is changing fast. Tools like Claude Cowork and OpenAI's agents can already draft, edit and assemble web pages, but only when a site is structured for them to read, and most sites aren't built that way.
We build on a clean component system with machine-readable structure. Your team can hand an AI assistant a brief and have it generate a new on-brand page inside your CMS, ready to review and publish in minutes. We call this MCP-ready: a website your people and their AI tools can both work in.
Note
Built to be found, by people and machines
People don't only search on Google anymore. They ask ChatGPT, Perplexity and AI Overviews, and those engines only cite pages they can parse. Most JavaScript-heavy builds render almost nothing a crawler or an LLM can read.
We build for both audiences from the ground up: clean semantic HTML, structured data and schema, FAQ and rich-result markup, fast Core Web Vitals, and an architecture built for programmatic SEO and GEO. The content is real, readable text, so people and answer engines both find you.
Two ways we build
Next.js + Sanity (headless)
For teams who want the fastest, most flexible site and a best-in-class editing workflow. We build headless on Next.js with Sanity, our partner CMS and one of the leading headless platforms, so your site is fast, composable and a pleasure for your team to run.
Modern WordPress
Prefer WordPress? We build it the modern way, component-first with Sage and Tailwind under the hood, so you get the familiar WordPress workflow without the plugin sprawl and security headaches that usually come with it.
01Project example
From a rebrand to a full learning platform
The Alzheimer Society of Alberta and Northwest Territories came to us to rebrand ASANT Café into Help for Dementia, and it grew into a full learning platform. Over three years we built 10+ accessible courses, a resource library, Zoom-integrated live events, and an AI resource assistant grounded in their own material.
Three years on, it's an accessible home for dementia education that their team keeps expanding, audience by audience. We're still building it with them.
FeaturedHelp for Dementia
Who we build for
Nonprofits & charities
Mission-driven organizations that need a site to earn trust, tell a hard story well, and stay easy for a small team to run. From the Alzheimer Society to pancreatic cancer advocacy, it's some of the work we're proudest of.
Tourism & destinations
Destination marketing organizations that need to move visitors and let a lean team publish on their own, like Tourism Lethbridge, where we paired a self-publishing site with a gamified check-in app.
Government & regional
Municipalities, regional districts and public bodies that need accessible, durable, secure platforms, and often software that replaces expensive proprietary tools.
Impact-driven companies
Any organization pushing to make things better, even profit-first ones, that wants a website built with the same care we bring to the causes we believe in.
We don't build alone
We partner with the platforms that set the standard for modern, secure, scalable web.
Questions before you start a build
Do we own our website?
Yes, outright. The code and the content are yours, on infrastructure you control. No proprietary platform renting you back your own site, and no lock-in to us.
Can our team really update it themselves?
Yes, and we build for it. Component-first construction keeps your team on-brand, and we train them to run the site. New pages, blogs and campaigns ship without a developer.
WordPress or Next.js + Sanity, which is right for us?
It depends on your team and your goals. Next.js + Sanity is the fastest, most flexible option for tech-forward teams; modern WordPress is a great fit when you want a familiar workflow. We help you choose, honestly.
What about SEO and AI search (GEO)?
It's built into the foundation: clean semantic code, structured data and schema, rich results, fast Core Web Vitals, and an architecture made for programmatic SEO and GEO, so people and AI answer engines both find you.
Is it accessible?
Accessibility is a default for us, not an upcharge, especially for the nonprofit and public-sector work we do. We build to recognized standards so your site works for everyone who needs it.
How long does a build take?
It varies with scope, but building on a proven component foundation rather than a blank page keeps it tight. We'll give you a real timeline once we understand what you need.
Next step
Let's build the foundation
Tell us about the site you have now and the one you wish you had. We'll show you what a website you own and can grow looks like.