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Case study
A brand you can lean on
Brand
Strategy
Creative
For more than 25 years, Calgary Communities Against Sexual Abuse has been a steady presence for people affected by sexual violence. When they were ready to carry that work into a new decade, they came to us for a brand that felt less like a help line and more like a friend. We rebuilt their identity from the ground up.
Detail
An older look, ready for a warmer face.
CCASA arrived with an identity that no longer matched the organization it had become. The care was there. The visual language was not.
They needed a face that could hold hard conversations gently, something people in distress could lean on. Less a help line, more a partner and a pillar. So we started from scratch.
Field note
A mark for unity and wholeness.
At the centre sits a sun, warm and steady. Around it, open rings reach out like arms of support, never quite closing, always leaving room for someone to step inside.
It reads as personal evolution and as the community surrounding those affected. One mark, built to travel from a business card to an event banner without losing its warmth.
Detail
A colour system with meaning.
The palette does more than look friendly. Every colour is tied to the people CCASA serves, so the brand can speak to each audience before it says a word.
Yellow for those affected. Teal for education. Pink for volunteers. Purple for funders. A steady warm gray for the organization itself.
Detail
Then we built it into the world.
From there we produced the full kit: logo lockups, business cards, letterhead, event banners, social templates and brand guidelines. Everything an organization needs to show up looking like itself, everywhere.
Field note
From identity to interface.
The brand did not stop at print. We turned it into a design system: type, colour tokens, spacing and components that carried straight into the website build.
Years on, that same system still runs under the hood of their site. The brand we set did not just launch. It stuck.
Detail
Still standing, years on.
We still spot the mark at events and activations, on banners and across their social feeds. The logo we asked them to stand behind has become genuinely recognizable in Calgary.
For a one off brand project, that longevity is the whole point.
In closing
A brand that still feels like a friend.
CCASA is one of the earlier non profits we worked with, and it set the tone for how we approach this work: warm, careful, and built to last. We are proud every time we see it out in the community, still doing its job.
