Opportunities/Challenges

CCASA, required a comprehensive overhaul of its aged website and visual identity. The goal was to reposition the organization and revitalize its image. Collaborating with The Agency, we undertook the task of rebranding and developing a new strategy for CCASA, laying the groundwork for its future growth.

The Solution

Paper Crane developed a new brand identity, starting with the logo, to provide a fresh and modern image that welcomed its community into their digital and physical space.

Paper Crane created a WordPress hybrid website, combining custom coding with the Elementor page-builder for a cost-effective, functional website. To care for the needs of folks visiting the website, we added a safe exit feature, using custom JavaScript to enable at-risk users to quickly leave the site, ensuring their safety. We also collaborated with The Agency to re-strategize and improve the online donation process, making it easier for visitors to contribute financially.

Results

The launch of CCASA's new brand and online platform marked a significant step in their growth within Calgary’s communities. The updated website, with its unique "Safe Exit" feature and efficient donation funnel, has improved user experience and engagement. The rebranding efforts have successfully communicated CCASA's renewed commitment to aiding at-risk youths and educating parents. As a result, CCASA has strengthened its position as a key non-profit organization, expanding its reach and impact in the community.

Key Takeaways

By working closely with CCASA to understand their non-profit goals and align the project with their mission, we were able to create an inviting and effective brand and website that drew them closer to their goals.