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Paper CraneSERVICES / BUSINESS-AUTOMATION

Own the system your business runs on

Most teams run on a patchwork of per-seat tools that don't talk to each other.

Project management in one app, the CRM in another, spreadsheets and Slack threads holding the seams together. Leads go missing, hours get lost, and nobody fully trusts the numbers. We replace that with one system you own, where the data and the workflows finally live in the same place. Start with a single automation or rebuild the whole back office. Either way, what we build is yours to keep.

CRMSpreadsheetsSlackTrelloEmail threadsHarvestWeb formsXeroYour systemone source of truth, owned

A dozen disconnected tools, consolidated into one system you own.

Note

Managing the tools became the job

Every disconnected tool is another login, another per-seat invoice, and another place your data ends up stranded. Someone on your team re-keys the same record into three systems, chases approvals across four, and rebuilds the same report by hand every month.

The tools were supposed to save time. We've untangled this for event organizers, creator and marketing agencies, nonprofits, co-ops and professional-services firms. It almost always starts the same way: too many tools, none of them talking to each other.

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What changes when everything lives in one place

Save time

Automations take over the re-keying, the chasing and the monthly reports. SocialNext got back roughly 16 hours of admin on every event from the schedule builder alone.

Cut costs

Trade a stack of per-seat subscriptions for software you host, usually for under $100 a month. MODERNSPEAK pays no per-seat fees at all, so hiring someone doesn't raise the bill.

Grow

With the busywork gone, those hours go back into ad spend, deals and customers instead of copy-pasting between tabs.

01Project example

From spreadsheets to a system of their own

SocialNext was running national events out of spreadsheets, forms and disconnected platforms, re-keying the same data between ticketing, email and community tools. Another tool would have made it worse. They needed one system of their own.

We migrated hundreds of thousands of records out of Airtable with their history intact, then built an event operating system they own outright. Speakers, sponsors, schedules and integrations all talk to each other now. The schedule that used to eat a week takes an afternoon.

SocialNext brand mark on a dark navy backdrop

FeaturedSocialNext

Detail

We don't start from zero

Years of building internal software means we rarely start from a blank page. We begin with a foundation we've already shipped several times, built on Supabase, Next.js and Vercel, then shape it around how your team actually works. That's how a full internal platform lands in three to five months instead of a year.

The stack is deliberately cheap to run. Instead of paying per seat forever, you pay to build it once and then host it, usually for under $100 a month. There's no proprietary platform in the middle renting your own data back to you.

Diagram: your owned software built on a proven Supabase, Next.js and Vercel foundation

How we work

Start small or all-in

Come to us with one painful workflow or the whole back office. We're happy to start either way.

We build on a proven foundation

We roll out our internal-software foundation and tailor it to your team, usually live in three to five months.

You own it outright

The infrastructure is yours. You pay to build it, then you pay to host it, and that's the end of the bill.

We keep growing it with you

Most clients stay on a retainer because they want to. New automations, new tools, and we take over more of the stack as time goes on.

Or take it in-house, anytime

We're stubborn about not locking anyone in. If you'd rather run it yourself, we hand everything over and document it.

01Project example

Invoicing, commissions and tax, all in one place

MODERNSPEAK, a creator-management agency, was buried in invoicing, commissions and tax, all while trying to keep their database, staff, creators and Xero books in agreement. We rebuilt how the business runs: a bespoke operating system with batch invoicing, a passwordless creator portal, and two-way Xero sync that keeps the books and the commission math in step.

Then we added 18 AI desk tools, each grounded in the agency's own data, because AI only earns its keep when it's aimed at work someone actually repeats. Years in, they still call us part of the team.

MODERNSPEAK editorial compass motif on an ivory backdrop

FeaturedMODERNSPEAK

Note

The best way to get AI-ready is to own your data

Every team is being told to adopt AI. What usually gets skipped is that AI and agents are only as good as the data you can hand them. If your information is scattered across a dozen rented platforms, no model is going to fix that for you.

Consolidating your operations into one system you control is the groundwork. Do that now and adding AI or agentic workflows later is just another item on the roadmap.

Our approach to AI integration

What we automate

01

Website to ad platforms

Pull content straight from your CMS into Meta and Google Ads. The team stops copy-pasting and spends the time on what the ads actually return.

02

Deal onboarding in one motion

A single trigger sends the welcome email, shares the docs and sales materials, spins up project dashboards and Drive folders, and queues the commission payout.

03

Follow-up before the lead cools

A form submission pings your team in Slack or Teams and fires off an AI-written follow-up straight away, while the person is still thinking about you.

04

Accounting on autopilot

Two-way sync between your ticketing or sales tools and Xero, with reconciliation and a forward view of cash, so you're not making this quarter's decisions from last quarter's books.

05

Answers from your own knowledge

RAG-powered search and AI desk tools grounded in your own documents and data, so people find what they need without asking three colleagues.

06

Portals, dashboards and full products

Client portals, role-based team views, and customer-facing products too. Zephy, a Chrome extension and app that helps freelancers charge more for their work, started here.

Specialists in every flavour of automation

01

AI automation

AI and agentic automation grounded in your own data, aimed at the work your team already repeats every week.

Learn more
02

Zapier & n8n automation

Quick-win automations across Zapier, n8n and Make. The fastest way to connect what you already run.

Learn more

Questions teams ask before they start

Do we actually own the software?

Yes, outright. We build it, you own the infrastructure. There's an onboarding cost to roll it out, and after that it's yours, with no per-seat fees or licensing on top.

Are we locked into working with you?

No. Most clients stay on a retainer because they want us to keep building, but if you'd rather take it in-house we hand everything over and help you get set up.

Do we have to rip out all our tools at once?

No. Plenty of engagements start with a single automation. We connect what you already use, then consolidate over time at whatever pace makes sense.

How long does a rollout take?

Because we start from a foundation we've already shipped rather than a blank page, a full internal platform can be live in three to five months. Single automations are usually a matter of weeks.

What about our existing CRM, Salesforce or HubSpot?

We integrate with them through APIs and MCPs, take over the parts you're underusing, or fold them into software you own. Whichever one saves you the most.

What does it cost to run?

Far less than a stack of per-seat subscriptions. Hosting is usually under $100 a month, all in, however many people use it.

Next step

Ready to run on one system?

Tell us about the tools you're juggling. We'll show you what consolidating them looks like and what it would take to own the result.

Book a free consultation