Why Paper Crane works with non-profits, and how our private-sector CRO, software, and cost-cutting background helps them convert, own their tools, and grow.
After years of working with the non-profit space, our team has learned that, not only is it a challenge to pull and maintain attention, it can also be a challenge to resource the expertise needed to stand out and grow. Paper Crane’s Flight Program was created to support such non-profits who may not be able to afford the agency fees.
Accessibility is for disabled people, not your rankings. Get the motive backwards and you ship alt text that passes the audit and lies to the user.
Your CRM and your project tool both think they own the client record. How to pick a source of truth, what to integrate, and why AI makes it urgent.
We swapped HubSpot, Monday, Airtable, Harvest, Zapier and six more for one platform we built. Real costs, real bugs, and why this was unthinkable in 2022.
Per-seat SaaS pricing plus feature-gating is a dying, extractive model. Why doubling your bill buys nothing, and what actually replaces it.
97% of llms.txt files are never read, and the top reader is the SEO tool that flags you for not having one. What actually moves AI visibility, with receipts.
AI didn't merge designer, PM, and developer into one job. It merged the skills. What the 'builder' really is, the three ways in, and who gets left behind.
Think of your digital infrastructure as a building: foundation, utilities, security and rooms. Here is how each part shapes what customers experience.
Numbers rarely move anyone. Why storytelling builds trust for non-profits and drives action, and how to tell one without over-polishing it.
Harper Reed's SAS talk on using AI for good, and what one start-up's failure shows about what happens when teams skip diversity and ethics.
Artificial intelligence is changing how every business operates, even in the creative fields once deemed safe from machine intelligence.
