Watching it Unfold

Pancreatic cancer is one of the deadliest cancers on the planet. But PCNA's message was diluted across two brands and two websites. We unified them into one uncompromising home that treats the stakes with the seriousness they deserve.

Zephy turns a client's smallest requests into confirmed, paid tasks, with as little friction as possible. We built it for ourselves, then built it properly: a fully bespoke product, top to bottom and branded end to end.

Looking to create an elevated dining experience far from a conventional cafe typically associated with museums, Maisie Eatery brought something new and exciting to the Calgary food scene. Maisie Eatery engaged Paper Crane to guide the marketing for their new restaurant by creating a brand identity, website launch and growth campaigns, with the goal of positioning it as the go-to spot for everything from morning coffee to happy hour.

MODERNSPEAK manages creators for some of the world’s best-known brands. We took their back office from a scrappy Airtable MVP to a bespoke, production-grade platform, and became their long-term technical partner. It’s our first true top-to-bottom software product, built from nothing but a foundation of our own.

YWCA Calgary has stood with women in this city for over 115 years. When Daughter Creative reimagined the brand, they brought Paper Crane in to build its new home: a fast, accessible WordPress site the team can run on their own, for years to come.

With an aging main site, building and managing events and resources was becoming a tall task for the CHF BC team. Our project work was scoped around simplifying the CMS experience to allow the marketing and resource teams to easily build and modify their site without the restrictions of their old, regulated infrastructure.

Krown Rust Control protects vehicles across North America through a network of 300+ dealers. With Daughter Creative on brand and design, we rebuilt Krown as a headless platform: one Next.js and Sanity build that powers the main site, hundreds of dealer microsites, and a full booking experience, in English and French.

SocialNext runs digital-marketing and social-impact events across Canada — conferences, summits and speaker series. We'd supported them for years, first in Notion, then in Airtable. In 2026 we rebuilt the whole operation as a bespoke application they own: the first product Paper Crane has shipped end-to-end on our own software substrate.

The Regional District of Central Kootenay was paying enterprise prices for a proprietary engagement platform they had outgrown. We rebuilt it as a lean, bespoke WordPress application, cleaner, faster, and theirs to keep, and cut their annual running costs by more than 95%.

BioStrong is the first (and one of the only) places in Alberta where aging Albertans can build bone density naturally! Their proven system allows their clients to safely lift four times their bodyweight in each session, triggering their bodies' natural ability to grow bone. They enlisted Paper Crane to help their target audiences understand the benefits of BioStrong.

Dark Slope is a cutting-edge 3D capture and animation studio that provides production space and technical infrastructure for immersive media experiences. As they prepare to unveil a brand-new studio, they came to us with a mission: build a web presence that matched the scale, innovation and quality of their work.

With the ready-to-drink market surging with new players that go beyond beer, consumers are willing to experiment with more than just seltzers and craft brews. Enter Melo Mead, a new player on the Alberta liquor scene, giving customers a chance to escape in a beverage that reimagines what mead could be.