Watching it Unfold

Help for Dementia is the Alzheimer Society of Alberta and Northwest Territories' home for dementia learning and support. Over three years we rebranded it, rebuilt the learning platform from the ground up, and added an AI resource assistant and a resilience tool that meet people wherever they are.

CHF Canada is the national voice of co-op housing, supporting over 900 member co-ops from coast to coast. We refreshed their brand, untangled a sprawling legacy site, and rebuilt it as a fast, fully bilingual platform their team can run on their own.

With the ready-to-drink market full of new players, drinkers are open to more than seltzers and craft brews. Enter Melo Mead, a new name on the Alberta liquor scene, reimagining what mead could be. We built the whole thing: the name, the brand, the packaging, the 3D product and the website.

Pancreatic cancer is one of the deadliest cancers on the planet. But PCNA's message was diluted across two brands and two websites. We unified them into one uncompromising home that treats the stakes with the seriousness they deserve.

Zephy turns a client's smallest requests into confirmed, paid tasks, with as little friction as possible. We built it for ourselves, then built it properly: a fully bespoke product, top to bottom and branded end to end.

Maisie Eatery brought something new to Calgary's Sam Centre: an elevated all day eatery with a cheeky, fairy tale heart. We built the whole brand, from name and packaging to website and launch, and it went on to win three MUSE Creative Awards.

Tourism Lethbridge is the destination marketing organization for Lethbridge, Alberta. We rebuilt their website, then brought their gamified tourism app, Explore Lethbridge, across the finish line: one cohesive design system, a refined Python platform, and points-and-rewards exploring at 350+ locations.

MODERNSPEAK manages creators for some of the world’s best-known brands. We took their back office from a scrappy Airtable MVP to a bespoke, production-grade platform, and became their long-term technical partner. It’s our first true top-to-bottom software product, built from nothing but a foundation of our own.

YWCA Calgary has stood with women in this city for over 115 years. When Daughter Creative reimagined the verbal ID and UX/UI, they brought Paper Crane in to build its new home: a fast, accessible WordPress site the team can run on their own, for years to come.

With an aging main site, building and managing events and resources was becoming a tall task for the CHF BC team. Our project work was scoped around simplifying the CMS experience to allow the marketing and resource teams to easily build and modify their site without the restrictions of their old, regulated infrastructure.

Krown Rust Control protects vehicles across North America through a network of 300+ dealers. With Daughter Creative on brand and design, we rebuilt Krown as a headless platform: one Next.js and Sanity build that powers the main site, hundreds of dealer microsites, and a full booking experience, in English and French.

SocialNext runs digital-marketing and social-impact events across Canada — conferences, summits and speaker series. We'd supported them for years, first in Notion, then in Airtable. In 2026 we rebuilt the whole operation as a bespoke application they own: the first product Paper Crane has shipped end-to-end on our own software substrate.