Watching it Unfold

Pancreatic cancer is one of the deadliest cancers on the planet. But PCNA's message was diluted across two brands and two websites. We unified them into one uncompromising home that treats the stakes with the seriousness they deserve.

Looking to create an elevated dining experience far from a conventional cafe typically associated with museums, Maisie Eatery brought something new and exciting to the Calgary food scene. Maisie Eatery engaged Paper Crane to guide the marketing for their new restaurant by creating a brand identity, website launch and growth campaigns, with the goal of positioning it as the go-to spot for everything from morning coffee to happy hour.

With an aging main site, building and managing events and resources was becoming a tall task for the CHF BC team. Our project work was scoped around simplifying the CMS experience to allow the marketing and resource teams to easily build and modify their site without the restrictions of their old, regulated infrastructure.

BioStrong is the first (and one of the only) places in Alberta where aging Albertans can build bone density naturally! Their proven system allows their clients to safely lift four times their bodyweight in each session, triggering their bodies' natural ability to grow bone. They enlisted Paper Crane to help their target audiences understand the benefits of BioStrong.

Dark Slope is a cutting-edge 3D capture and animation studio that provides production space and technical infrastructure for immersive media experiences. As they prepare to unveil a brand-new studio, they came to us with a mission: build a web presence that matched the scale, innovation and quality of their work.

With the ready-to-drink market surging with new players that go beyond beer, consumers are willing to experiment with more than just seltzers and craft brews. Enter Melo Mead, a new player on the Alberta liquor scene, giving customers a chance to escape in a beverage that reimagines what mead could be.

ELIXR Simulations is a non-profit organization dedicated to accelerating the adoption and production of virtual and augmented reality technologies in Alberta. Once they operationalized, they needed a website that properly reflected their new brand and services to gain more attention from their target audiences.

For more than 25 years, Calgary Communities Against Sexual Assault (CCASA) has built a strong foundation and network of services to support communities in addressing sexual violence and the resulting complex issues for individuals, families and communities. They enhance the health and well-being of all people in their community through responsible and effective programs.

Marr Media Group is a bold, boutique marketing collective that helps brands elevate their online presence through tailored social media strategy, compelling content and deep industry insight. Despite delivering premium results for clients, their own digital home told a different story—the site didn’t reflect the elevated, customized service experience Marr Media is known for.

After tripling their Kickstarter goals, Tilt Five was ready to step up their creativity through their website and advertising. They needed to create a craze for building on their platform and spark excitement with users about the games available and the experience.

As a global leader in AI and supercomputing, the University of Alberta created a learning supercomputing hub that would benefit both students as well as the private sector. The University of Alberta enlisted Paper Crane’s help to create a brand and website for their new supercomputing hub.

SocialNext specializes in events that center digital marketing and social impact. From conferences to speaker series, their team curates experiences designed to educate, inspire, and mobilize. When we first met them, SocialNext was a one-person operation with a big vision—and a digital infrastructure that wasn’t keeping up.