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Start with Strategy

Behind every success lies a well-crafted strategy.

A robust strategy is not just a plan; it’s a blueprint that aligns your business goals with the needs and behaviours of your target audience. It’s about knowing where you want to go, understanding the landscape and anticipating any challenges along the way.

Characteristics of an Effective Strategy

Creating an effective strategy requires deep collaboration and insight. Here are our steps to a successful strategy:

  • Review of Existing Materials
  • Discovery Sessions and Workshops
  • Primary and Secondary Research
  • Comprehensive Strategy
  • Analysis

Project example:BioStrong

Tailored Strategies for Every Occasion

Our goal is simple: to empower your business with strategies that drive success, position you ahead of the competition and help you grow.

AI & Technology Strategy:

Leverage emerging technologies and intelligent systems to optimize processes and harness data-driven insights. A robust AI & technology strategy ensures scalable growth and delivers transformative experiences to both your organization and your customers.

Brand Strategy:

Define who you are in the market. A strong brand strategy creates a unique identity that resonates with your audience, setting you apart from competitors and building lasting loyalty.

Marketing Strategy:

Reach and engage your target audience, covering everything from market analysis and objectives to channel selection and messaging.A marketing strategy drives customer acquisition, boosts brand awareness, and generates sales.

Content Strategy:

Create, distribute, and manage content that resonates with your audience, including content creation, distribution channels, and governance. A well-executed content strategy enhances your brand’s credibility, drives engagement, and improves conversion rates.

Success Plans

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BioStrong
Website DevelopmentDigital InfrastructureMarketing

BioStrong

BioStrong is the first (and one of the only) places in Alberta where aging Albertans can build bone density naturally! Their proven system allows their clients to safely lift four times their bodyweight in each session, triggering their bodies' natural ability to grow bone. They enlisted Paper Crane to help their target audiences understand the benefits of BioStrong.

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food
Website DesignWebsite DevelopmentBrand+2

Maisie

Looking to create an elevated dining experience far from a conventional cafe typically associated with museums, Maisie Eatery brought something new and exciting to the Calgary food scene. Maisie Eatery engaged Paper Crane to guide the marketing for their new restaurant by creating a brand identity, website launch and growth campaigns, with the goal of positioning it as the go-to spot for everything from morning coffee to happy hour.

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Ready to explore?

Let us help you plan your path.

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