Skip to content
ServicesOur WorkAbout
Let's Talk
NavigateMENU / 04
01About
02Our Work
03Services
StrategyCreativeWebsite DevelopmentSoftware DevelopmentBusiness Automation
04Contact
More
BlogFlight Program
Elsewhere
Paper Crane / Studio
CALGARYVANCOUVER·© 2026

A digital transformation studio building considered, durable web work for ambitious operators.

Services
  • Creative
  • Strategy
  • Website Development
  • Software Development
  • Business Automation
  • ─AI Automation
  • ─Workflow Automation
  • Navigate
    1. 01About Us
    2. 02Our Work
    3. 03Contact Us
    Elsewhere
    © 2026   PAPER CRANE MEDIA LTD.
    Terms & Conditions
    Privacy Policy
    Paper CraneFLIGHT-PROGRAM

    Helping Your Non-Profit Take Flight

    Are you a non-profit organization looking to soar to new heights with your marketing and branding efforts? The Flight Program is here to offer our expert marketing strategic consulting services to a non-profit in need - completely free of charge.

    At Paper Crane, we are committed to bettering the community around us and dedicate our time and expertise towards a greater purpose. Within our team, we foster a culture of collaboration and generosity, both with our clients and with each other and this extends to our approach to our community as a whole. This is how the Flight Program was born.

    What is the Project

    This year, the Flight Program will be offering marketing or brand strategy support to one chosen non-profit organization. We understand the challenges non-profits face in standing out and reaching their target audience. That's why we're here to help you soar to new heights.

    A marketing strategy is ideal for a non-profit organization interested in:

    01

    Promoting a new product or service offering

    02

    Creating a strategic approach to their advertising

    03

    Providing clarity on targeted messaging for different audiences

    04

    Target its ad spend to better increase donations

    05

    Launching a new campaign

    A brand strategy is ideal for a non-profit organization interested in:

    01

    Clearly differentiating itself against its competitors

    02

    Clarifying and expressing its value proposition

    03

    A new brand identity

    Note

    What's Included?

    Our team will work closely with you to develop a customized marketing or brand strategy tailored to your organization's needs and goals. This project includes up to 180 hours of work (approximately $25,000-$30,000 of value) towards a brand or marketing strategy. Together, we'll help you maximize your impact and reach a wider audience.

    Who is Qualified (Eligibility)

    Whether you're a small grassroots organization or a well-established charity with national reach, we're here to support you in achieving your marketing goals. In order to qualify for the Flight Program, your organization must:

    01

    Be a registered non-profit organization

    02

    Have a board of directors

    03

    Have an annual marketing budget line for hard media costs

    04

    Appoint a dedicated point of contact for this project

    Our Work

    View All Work
    CCASA's mark on warm cream with its audience colours
    BrandStrategyCreative

    CCASA

    For more than 25 years, Calgary Communities Against Sexual Abuse has been a steady presence for people affected by sexual violence. When they were ready to carry that work into a new decade, they came to us for a brand that felt less like a help line and more like a friend. We rebuilt their identity from the ground up.

    Explore
    Help for Dementia bloom mark on brand blue
    BrandStrategySoftware Development+1

    Help for Dementia

    Help for Dementia is the Alzheimer Society of Alberta and Northwest Territories' home for dementia learning and support. Over three years we rebranded it, rebuilt the learning platform from the ground up, and added an AI resource assistant and a resilience tool that meet people wherever they are.

    Explore
    View All Work
    Applications

    Applications open September 1, 2025 and close December 16, 2025.

    Applications OpenedSeptember 1, 2025
    Applications Closed (Deadline Extended)December 16, 2025

    Leave the Nest

    Ready to take your non-profit's marketing to the next level? Apply now for The Flight Program and let us help you navigate your path to success.

    Join us on this exciting adventure and let's make a difference together!

    Apply Now

    FAQ