Opportunities/Challenges

The Alzheimer Society had years of information and resources for people affected by Alzheimer’s and other dementias on their website, but it was challenging for its users to find what they needed. For people who are cognitively impaired, ease of use is a priority. The organization needed a fresh site and a fresh new look for their digital learning management system.

The Solution

• In six months, we created an enterprise-level learning management system (LMS) implementation and data migration, SCORM file integration, and a custom-built, retrieval augmented AI chat system
• This LMS helped to reach healthcare practitioners, people living with dementia and their family and friends. By creating an easy to use way to store, share and learn information about life with dementia, this website is increasing the accessibility of information and decreasing the spread of misinformation, making life with dementia easier.
• We created custom course pathways for their various audiences and allowed users to personalize their learning experience, save courses and collect course completion certificates.
• Along with the LMS, we also created a new brand for HelpForDementia, taking elements from the Alzheimer Society brand and building a brand that clearly and simply communicates the benefits of the LMS.

Results

• The primary measurement for the success of this site was its ease of use among people of all ages and abilities. Since launch, we've seen a tremendous amount of growth, both on internal metrics (quality of the site, user flows, etc.), strong initial metrics for month-over-month growth in the SERPs, time spent on site and interactivity metrics. We anticipate that, as the use of this resource becomes more widespread, these numbers will grow even further.
• Following the HelpForDementia launch, Paper Crane assisted the Alzheimer Society in a strategy to communicate and market this new resource to its network and beyond.

Key Takeaways

Through supporting the Alzheimer Society with their new brand, LMS and launch, we sharpened our user experience design and development skills to create for all kinds of abilities.