Melo
Brand
Website Design
Creative
Website Development
With the ready-to-drink market surging with new players that go beyond beer, consumers are willing to experiment with more than just seltzers and craft brews. Enter Melo Mead, a new player on the Alberta liquor scene, giving customers a chance to escape in a beverage that reimagines what mead could be.
Opportunities/Challenges
Mead is the oldest of the liquors, carrying a certain stigma of long lost lore, Vikings and sweet honey taste. However, mead can be brewed to be sweet, dry or infused with all kinds of flavours. Melo needed to ensure that the brand was far from the competition that tended to showcase bees, honeycombs or conquering Vikings. To help them stand out, Paper Crane had to develop a brand and website bursting with personality.
Showcasing Melo Mead’s inventive flavour infusions made it easier to showcase the brand as unique and youthful - a mead for the future!
Opportunities/Challenges
Mead is the oldest of the liquors, carrying a certain stigma of long lost lore, Vikings and sweet honey taste. However, mead can be brewed to be sweet, dry or infused with all kinds of flavours. Melo needed to ensure that the brand was far from the competition that tended to showcase bees, honeycombs or conquering Vikings. To help them stand out, Paper Crane had to develop a brand and website bursting with personality.
Showcasing Melo Mead’s inventive flavour infusions made it easier to showcase the brand as unique and youthful - a mead for the future!
The Solution
We worked with the Melo team to build out their brand from the ground up. Our work encompassed planning, packaging, and branding all the way to web development and operational support.
Results/Outcomes
After creating a brand that stood out on the liquor store shelves, Melo quickly expanded to more than 37 liquor stores in Alberta within the first four months of operation. As well, this project has won an International Gold Muse in package design and branding.
“We are absolutely thrilled with the brand work that Paper Crane has done to help kickstart Melo. The creativity and attention to detail in every element, from the can designs to the engaging website, have truly set our brand apart in the market and it's making a difference on in-store sales which is amazing. Working together was great.”
Owner, Brendan Collins
Conclusion/Key Takeaways
Working with clients who have a clear vision and projects that stimulate our imagination and open the door for exploration leads to incredible results!
