Mead is the oldest drink there is, and it arrived carrying a lot of baggage: horned Vikings, honeycombs, goblets of sweet honey wine. Melo wanted none of that. They came to us with a better idea, a mead for right now, and almost nothing else. No name, no look, no website.

So we started at the very beginning. We helped name the company, then built the brand, the language and the whole world it lives in, all the way through to the can in your hand and the site you visit.

This was a nuts-to-bolts build. We didn't pick up one piece of it, we made all of them:

• Naming, brand strategy and the full visual identity
• Logo, packaging and four illustrated can designs
• Brand language, tone of voice and the world around it
• 3D product renders modelled from the real cans
• A custom Next.js website with a live 3D can viewer
• Online infrastructure, a store locator and email capture

Each flavour got its own escape. Raspberry lemon opens on a rose-pink lake, peruvian mint and lime on a cool green coast, grapefruit jalapeño on a warm sandy shore, orange chai at golden hour.

One illustration system, four moods, all unmistakably Melo.

Melo was our first real step into food and beverage, and it opened the door. It let our team stretch across naming, illustration, packaging, 3D and code, and it showed what we can do when a client hands us a blank page and a lot of trust.