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Case study
Turning Clicks into Clients
Website Design
Website Development
Marr Media Group is a bold, boutique marketing collective that helps brands elevate their online presence through tailored social media strategy, compelling content and deep industry insight. Despite delivering premium results for clients, their own digital home told a different story—the site didn’t reflect the elevated, customized service experience Marr Media is known for.
Detail
Opportunities/Challenges
Marr Media’s existing site lacked the visual punch and strategic flow needed to showcase their high-level work. The template-based build limited both design flexibility and storytelling potential—two things essential for a results-driven agency. Paper Crane helped them to showcase their premium services and case studies in an intuitive website experience. We helped them to bring their brand’s vibrant, confident personality without sacrificing professionalism.
Some of the challenges we resolved included conveying their personality without veering into cheesy emojis or over-designed graphics, and helping Marr Media to stand out in a crowded market of social media managers while justifying their premium pricing.
Overview
The Solution
We started by ditching the limitations of Squarespace and embracing the design-first, user-friendly power of Webflow. The goal was to create a bespoke digital experience that walked the fine line between playful and premium—highlighting not just what Marr Media does, but why it matters.
Part of creating this solution, included:
- Webflow Build: Custom-developed for creative freedom, with a clean CMS backend for easy team management
- Custom Animations: Thoughtful, subtle motion that adds life without becoming a distraction
- Visual Brand Alignment: Emphasized Marr’s robust brand colors, bold typography, and personality-packed copy—emojis and all
- Strategic Case Study Layouts: Designed to spotlight client transformations and tangible results, positioning Marr as a results agency, not just a social media service
- Tailored UX Funnels: Clear, intuitive paths to services and contact, built to convert without feeling pushy
Detail
Results
Quantitative Results:
- 3x increase in average time on site within the first month post-launch
- Bounce rate decreased by 42%, showing improved engagement
- Notable uptick in qualified inquiries via contact forms
Qualitative Results:
- The site now matches the premium experience Marr clients already receive
- Team can confidently direct prospects to a site that reflects their brand’s full power and personality
- Marr Media now stands apart in a saturated industry, with a site that sells their value before a sales call even happens
Detail
Key Takeaways
Through our work on this project, we’ve discovered:
- Animations, when done right, can enhance storytelling without becoming the story
- Personality doesn’t need to be sacrificed for professionalism—especially in an industry built on connection and creativity
- A custom website doesn’t have to mean constant developer upkeep—Webflow empowers growing teams to take control
We focused on striking a balance between bold and refined—building a site that speaks to Marr Media’s confidence, showcases their results and reflects their fun, fearless approach to social marketing. The result? A brand experience that finally feels like Marr Media.
