Great Outdoor Comedy Festival
Revamped the festival’s brand and devised a winning marketing strategy.
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Overview
The Great Outdoors Comedy Festival blends comedy club vibes with outdoor festivity. Last year, the festival was revamped and a winning marketing strategy was devised to elevate its presence across the country.
Awards
From The Top
The goal of the festival was to bring amazing, world-class talent to Edmonton and then across Canada. We have a short summer season in the great whit north and taking full advantage of good weather during festival season was a must.
We saw a remarkable 110% surge in website visitors, a 277% increase in page views, and generated 12 million online impressions with stellar click-through rates.
Organic social media engagement soared with a 456% rise in followers, coupled with significant boosts in engagement and video views. Our nationwide out-of-home and print ads further amplified the festival’s reach with millions of impressions.
Approach
By teaming up with local influencers, and executing a robust digital marketing campaign, we achieved five sold-out shows.
We approached tourism authorities to help us get big names for the festival.
Results
The collaboration was a triumph, as we successfully helped introduce top comedians to new cities across Canada.
