AI systems, in practice · Google reviews

Google review requestsand review matching

Review requests go out after a project wraps, at a time someone picks. Every day the system pulls in new reviews and matches each one to the person who wrote it, so nobody is asked twice and the team can see who has already left one.

How review requests worked before

Reviews come from people the team already knows, but a review appears under a display name, nowhere near the contact list. Nobody could say who had left one, so some clients got asked twice and some were never asked.

ContactsNew reviews

SamHas left a reviewClinic website · Ready to ask
PriyaHas left a reviewBakery rebrand · Ready to ask
Priya M.
Clear updates and the launch went smoothly. Would hire again.
Matched to Priya
JordanHas left a reviewBooking portal · Ready to ask
AlexHas left a reviewMember app · Ready to ask
A. Chen
Helpful team and honest about timing.
Might be Alex. A person decides.
MeiHas left a reviewStudio site · Ready to ask
DanaHas left a reviewProject still running · Not asked yet

Requests go out as folded notes. A review comes back and connects to the contact who wrote it, who greys out and gains a star. A match the system is unsure of waits for a person to confirm it.

How the review matching works

The request goes out after the project.

When a project wraps, someone picks when the ask goes: that day, or one to four weeks later. It sends at noon from a team member's own mailbox, with the review link.

New reviews are pulled in daily.

New reviews are pulled in from the business profile each morning and collected in one list.

Each review is matched to a contact.

The system compares the reviewer's name with the people it asked. A clear match connects at once, and that contact greys out and gains a star.

Unsure matches go to a person.

A first name alone, or a company mentioned in the text, becomes a suggestion. Someone confirms or rejects it, and a rejection sticks.

What the team can see now

Anyone about to ask for a review can see who has already left one and who has not been asked yet. The ask stays personal and goes out under a real name.