Ecommerce and how it has changed the retail market

Image of hands on a keyboard in oil painting styleImage of hands on a keyboard in oil painting style
Table of Contents

The retail industry has changed dramatically over the past decade. From the rise of online shopping and increased competition, to evolving consumer priorities and automation in retail – ecommerce is reshaping how we shop. In this post we'll explore some of these changes, along with their impact on consumers and retailers alike.

Increased Competition

The increased competition has also had the effect of making online shopping a much more competitive environment. Instead of having to choose from the limited number of products and services offered by two or three brands, you now have access to thousands upon thousands of products and services from hundreds if not thousands of different brands. This means that there is more competition for each consumer's business than ever before.

Evolving Consumer Priorities

In addition, consumers are also more aware of the environmental impact of their purchases. They want to know whether or not the product was made ethically, and they want to know where it came from. All of these factors have served to shift consumer priorities in profound ways.

In response, online retailers have found themselves under pressure to reinvent themselves in order to stay competitive in an increasingly crowded market.

Rise of Influencers and Customer Reviews

Over the last decade or so, we have seen the rise of influencers who are not only extremely popular among their followers but also have huge followings on social media platforms such as Instagram and YouTube. These influencers often promote various brands through sponsored content or affiliate links – and this has given companies an opportunity to directly communicate with their target audience in a highly effective way. In fact, according to data from Statista (a market research firm), annual retail ecommerce sales will reach $4 trillion by 2020 – up from $2 trillion in 2016!

Automation in Retail

When you talk about ecommerce, you have to be able to discuss automation in retail. Automation is the use of machines and software to replace humans in the performance of certain tasks. In other words, it's how we've managed to make manufacturing so efficient and cost-effective that we can produce goods at affordable prices for consumers all over the world.

Automation can be applied across industries, but its effects are most noticeable in manufacturing—and nowhere is this more apparent than in ecommerce. Since ecommerce relies on mass production techniques like automation, it's now possible for millions of people around the world who might not otherwise be able to afford products like smartphones or clothing items from major brands like Nike or Victoria's Secret to have access those goods through online shopping platforms such as Amazon Prime Now (a one-hour delivery service) or eBay Now (one-hour grocery delivery service).

The Shift to Mobile in eCommerce

Mobile shopping is the future of ecommerce. The shift to mobile is happening, and it's going to continue growing over time.

Why? Well, it’s convenient: you can shop from anywhere and at anytime. You don't have to worry about whether or not a store has your size in stock when you're out on the town—you can just pull out your smartphone and buy what you need! There’s also no need for cash or credit cards with mobile shopping—which means no more worrying about getting mugged in the parking lot after dark. And security doesn't end there—mobile sites are often more secure than their desktop counterparts because they only collect personal information when necessary (for example, during checkout).

Mobile sites are also easy-to-use (thanks in large part to intuitive design) which makes them fun as well as practical!

Ecommerce is expected to make up 18% of global retail sales by 2023.

Ecommerce is the online buying and selling of products and services. A consumer can browse items on a website, add them to their cart, check out (using a credit card), and have the product shipped to their home or office. For example:

  • An ecommerce site like Amazon allows you to buy books, electronics, toys, clothing items—you name it! They also offer services like Amazon Prime where members pay an annual fee for expedited shipping on certain items as well as access to music/movie streaming services.
  • When you shop at CVS or Walgreens or Target in person (or online through their respective websites), your purchases are processed by those companies’ brick-and-mortar establishments. With eCommerce sites like Sephora and Ulta Beauty that process payments digitally without requiring customers drive anywhere first; these brands enjoy higher profit margins than traditional retailers because they don't have any overhead costs associated with operating physical locations—which means more profit for them!

Ecommerce is expected to make up 18% of global retail sales by 2023, representing a CAGR of 5.4%. This means that there is still a lot of room for growth in the eCommerce market, and there are many opportunities for businesses to capitalize on this new trend. If you're looking for some inspiration, here are some examples of companies who have done something unique with their eCommerce sites:

Chapters
No items found.
No items found.
Explore

Want to stay in the loop?

Subscribe below to get updates as they happen!
You have subscribed! Keep an eye on your emails for future updates.
Oops! Something went wrong while submitting the form.

Robert Simmons

Operations, Lead Development

Robert is the co-founder of Paper Crane, having started the company alongside Tara McLaughlin in late 2019. He heads the online development arm of the company. During his tenure, he has overseen or directly built projects for EasyRedir, Tilt Five, Kudos, Virtual Gurus, and more.

His strengths lie in platform consolidation, speed optimization, and business automation, all under the umbrella of streamlining operations while providing the best possible experience to online visitors and consumers.

Having started his career as a digital nomad, he capitalizes on the ‘location-less’ aspects of his job by spending 2-4 months per year working abroad. When he’s not building out Paper Crane’s underlying infrastructure, he can be found aimlessly learning Spanish - only to forget it again in 3 months time - or playing one of the same 6 songs on guitar. His refusal to learn a 7th is astounding.

Next post
There is no next post
Back to all posts
Previous post
There is no previous post
Back to all posts
Illustrated depiction of birds trying to put together a machine
Part I: Introducing the AI Strategy Framework

Get a proven AI Strategy Framework to take your project from idea to value-driven AI implementation. Actionable steps included.

Read More
Illustration of birds sitting on a stack of automation gear.
Cutting Costs with Automation: A Small Business Guide

Discover effective strategies for leveraging automation to cut operational costs and boost profitability in small businesses. This guide provides insights into selecting and implementing the right automation tools to streamline processes, reduce manual labor, and enhance efficiency.

Read More
Illustration of birds on a servers
AI in Business: Revolutionizing the Corporate Landscape

How AI is reshaping various aspects of business operations, from decision-making processes to customer experiences.

Read More
Illlustration of a bird on a desk
Harnessing AI for Efficient Inspiration Curation

We streamlined our inspiration curation by using GPT-4.0 to transform a disorganized Slack thread into a well-structured, easily navigable database, saving hours and enhancing our creative workflow efficiency.

Read More
Image of hands on a keyboard in oil painting style
Ecommerce and how it has changed the retail market

The retail industry has changed dramatically over the past decade. From the rise of online shopping and increased competition, to evolving consumer priorities and automation in retail – ecommerce is reshaping how we shop. In this post we'll explore some of these changes, along with their impact on consumers and retailers alike.

Read More
Oil painting of cows in a sunset
Project Launch: Ventec Website

Leading the charge in agricultural tech, Ventec needed a new site to better represent their industry. Today, we're proud to announce the launch of Ventec's new online platform!

Read More
Chess pieces painted in oil
Start With Strategy: The Key To A Successful Project

Without a defining strategy, projects can fall apart at any point in the process. It's important to start on strong footing to ensure success as a result.

Read More
Image of results of SEO, stylized into an oil painting
How long does it take for SEO to start working?

The time factor of SEO is often longer than many companies expect. Here's what to expect when it comes to launching an SEO strategy.

Read More
Painting of an automated arm moving
How to use automation to save you time and money

The key to success for many businesses today is automating tasks to ensure that costs are low, consistency is high, and less time is wasted overall.

Read More
Painting of a man climbing
Top Growth Tools To Expand Your Business

With the world of software evolving at a breakneck pace, here are a few tools that we use to help our clients' businesses grow.

Read More
oil painting of brain above a table representing AI
How Is AI Going To Change Graphic Design?

Artificial intelligence is changing the way every business operates, even in the creative fields that may once have been deemed safe from machine intelligence.

Read More
Sketch of a crane flying
Cranes, Trains, & Automobiles: Evolving Work Culture In The Digital World

With the COVID-forced digital shift, we have created a new benefit initiative to help improve quality of life for team members .

Read More
Watercolor of Paris
Company Trip Report: France 2022

A summary of our first official Cranes, Trains & Automobiles work away, and what's coming down the pipeline!

Read More
Watercolor background with the word "Branding" in the bottom left corner
A guide to creating a brand that works for your audience

It's time to step back and think about your brand in terms of what makes sense for your audience.

Read More
Orange painting with the word "Hybrid" in it
Hybrid Work: The Future Of The Office

The days of the office-bound worker are numbered. Organizations that have been slow to adapt will struggle to compete with those that embrace hybrid work, as employees seek more flexibility in their careers.

Read More
Logo of TIlt Five in a wheat field painting
Tilt Five Announcement

Congratulations to Tilt Five on partnering up with Asmodee to launch Catan in AR!

Read More
Watercolor image with a link icon in the middle of it.
Backlinks and Search Engine Optimization

When it comes to SEO, backlinks hold a lot of power. In fact, they’ve been shown to have a huge effect on how well your site performs in the search engines.

Read More
painting with the word, "Story" in the background
How do you build a brand story?

If you're looking to build your company into something more than just another commodity offering among many others on the market, here are some steps to get started:

Read More
Computer icon on a watercolor backsplash
How Owning A Great Website Impacts Your Business

Metrics on good websites vs. poor ones can be difficult to assess. With that being said, there are some important reasons to ensure your website is helping your company grow.

Read More
Plane moving around world icon, on a purple and green water color background
How Travel Breeds Creativity And Happiness For Our Team

We've found that traveling with our team has made them happier and more creative in the process.

Read More
Watercolor image background with "On-Page SEO" as wording in the middle
On-Page SEO: Questions To Ask Your 'Expert'

SEO is a convoluted field that can be difficult to understand as a non-expert. We have some tips on things to ask your developer or SEO expert as they change your site.

Read More
Our Paper Crane logo against a black and white watercolor splash
Legitimizing Your Brand

Brand legitimacy is a powerful tool for businesses, but many small businesses don't think that way. In this article, we'll discuss the concept of brand legitimacy and how it can help your business grow.

Read More
WordPress logo on a pink watercolor splashed background
How to speed up your Wordpress site

With recent search engine algorithm updates, page speed is more important than ever. Learn about how you can speed up a WordPress website!

Read More
Water color blue background with a Webflow logo
Webflow: When To Use It

Webflow can be a powerful tool in the right hands and perfect situations. In others, it is used to lesser effect when better tools may fit the bill better.

Read More
Oil painting of mountains
Vault 44.01 Lands $150M in Capital Commitment

With a significant fiscal investment, Grey Rock Investments showed their trust in Vault 44.01

Read More
Virtual Gurus logo over a colorful painted backdrop
Virtual Gurus Closes 8.4 Million

The Virtual Gurus were successful in closing 8.4 million dollars in funding after showing incredible year-over-year revenue growth on a consistent basis.

Read More
Board room painting
Kudos Lands $10M In Funding

With employee engagement trending internationally, Kudos leads the way with their unique software.

Read More
Next.js and Headless CMS: Revolutionizing Enterprise Web Development

Read More