How to use automation to save you time and money

Painting of an automated arm movingPainting of an automated arm moving
Table of Contents

Automation is a huge buzzword in the business world. It's a practice used by companies of all shapes and sizes to save time, money, and energy. But what exactly does it mean? Simply put, automation is using software or other electronic systems to complete tasks that would otherwise be done manually. For example, if you have an employee who's responsible for updating social media profiles every day, you could use an automated system (like CoSchedule) so that this process happens automatically instead—saving both your employees' time and yours!

Automate Your Marketing

  • Email marketing:

Automate email marketing by using a tool like MailChimp to create a welcome series for new subscribers and automatically send it via an automated email. You can also automate your emails to subscribers who have unsubscribed or are not opening the emails you're sending them. This way, you won't be spending precious time manually sending out those emails.

  • Social media marketing:

Automate social media through scheduling posts on Facebook, Twitter and Instagram so that you don't have to spend hours in front of your computer every day posting updates about what's going on in your business' life. A great tool for this is Buffer, which lets you schedule up to 200 posts at once! They also do analytics that help you see which hashtags are trending so that you can jump on board with popular conversations happening online right now rather than trying to keep up with everything all at once without any direction whatsoever (which is impossible).

  • Your website:

Automate content creation by using tools like WordAi or Copyscape (both free) which will allow any writer or blogger who doesn't want their work stolen by someone else but still wants exposure from doing it themselves...

Create Templates

If there's anything that will save you time, it’s creating templates. Templates can be used for any type of content and can be customized to fit your needs. There are many different types of templates that can be created:

  • Emails
  • Social media posts
  • Blog posts
  • Website text (headers, footers, etc.)
  • Invoices/contracts

Automate Social Media

  • Social Media Automation Tools

There are dozens of tools that you can use to automate your social media. Here are a few popular ones:

  • SocialPilot - SocialPilot is one of the most comprehensive and affordable automation tools on the market. It allows users to schedule posts, monitor their accounts in real time, manage multiple social media accounts (including Instagram), create reports with data from each account and more. The platform also offers a free version that allows users up to 10 social media profiles. If you want access for more profiles or features like video scheduling or analytics, pricing starts at $29/month for small businesses (1-5 social profiles) or $99/month for agencies (10+ profiles). * Tooltip: This is one of our favorite options!*

Integrate Business Systems

Business systems can help you save time and money by automating tasks that are repetitive and tedious. Integrating them will help you reduce the amount of time it takes to do one thing, while simultaneously doing another.

Integration is a powerful tool when it comes to streamlining operations in your business. For example, you can integrate accounting software with customer relationship management (CRM) software so that when a customer calls or emails the company, information about their purchase history is automatically downloaded into the CRM system so the agent working on the customer service case has everything they need right at their fingertips. Integration also allows employees who have access to different systems within the organization—such as HR and accounting—to share data easily between applications without having to manually input data into multiple places or copy-and-paste information from one place into another

There are many ways to automate your business and save yourself time and money.

There are many ways to automate your business and save yourself time and money.

  • Marketing automation is one of the most effective ways to automate your marketing, which can save you a lot of time. With marketing automation, you can set up automated messages that go out when a subscriber signs up or responds to an email campaign. For example, if someone fills out a lead form and types in their email address, they will receive an automated thank-you message from you. This ensures that they’re always treated well by your company and that they don’t have any questions unanswered by the time they contact customer service later on down the road. You can also set up campaigns where certain subscribers will be automatically added or removed from lists based on what action they take within your system (so for example: if someone opts into a list about one type of product but not another).
  • Social media automation has been shown over time as being extremely useful for businesses looking at growing their social following organically through engaging content like Facebook posts with links back towards their website where people can learn more about products/services offered directly from within those platforms such as Instagram stories sharing animated gifs showing off new features such as voice search capability etcetera…"


We hope that you now feel empowered to take control of your business and the way you work. It may seem like a lot of work at first, but once you get into a routine, it will become second nature. Automation is the key to freeing up more time in your day so that you can focus on what really matters—the growth of your company!

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