Start With Strategy: The Key To A Successful Project

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So here's the thing about projects: they're tough. Projects can be exciting, but they also have a way of making you feel like the entire world is on fire and you're just trying to keep your head above water. It's easy to get overwhelmed by all of the moving parts involved in any project, but it's important to remember that there is an underlying strategy behind everything—even if that strategy isn't clear at first glance.

In this article, we'll walk through some basic strategies for creating successful projects. You'll learn how to identify what needs doing, when it needs doing and why it needs doing in order to create a solid foundation for your project plan!

Set goals and objectives

Before you can start a project, you have to know what your end goal is. This requires setting goals and objectives for your project. Goals are the overall aims of a project and should be measurable in some way. Objectives are specific steps that need to be taken to reach the goal, and they should be broken down into smaller tasks if necessary.

Be sure not to get too caught up in other people's ideas about what success looks like for your own projects—focus on making them achievable for yourself and your team members instead! It's important that everyone has something positive at stake so they're motivated enough to want their project to succeed as much as possible (and keep it moving forward).

For example: If one of my fitness goals were "I want a six-pack," then my objective would be "I'm going work out three times per week." That's all well and good but those two things aren't enough alone; I also need some kind of strategy or plan that will help me achieve this goal (and keep myself accountable).

Align your brand strategy with your business strategy

The most important thing you can do is make sure that your brand strategy and business strategy are in alignment. This means that both your brand and your business will be moving in the same direction, toward the same goals.

When this happens, you'll notice a lot of positive changes:

  • Your employees will have more energy because they're working on something they truly believe in
  • Customers will be eager to buy from you because they know exactly what you stand for
  • Investors will be more likely to invest money into your company

Know who you are talking to

Knowing who you are talking to is key when it comes to marketing.

Who is your target audience? What do they want? What do they like? How can you reach out to them and make them aware of what you have to offer?

Before you start any project, it's important that you take the time to research your target audience—and not just by looking at numbers or demographics. Find out what they like, what they don't like, and why. Who are their influencers? Where do they hang out online? Do some digging; there are plenty of ways for brands (even new ones) to find their ideal customers: social media engagement analysis tools like Sprout Social and Crowdfire can help identify which channels are worth investing in; surveys or focus groups with customers will give insight into their preferences; interviews with industry experts can provide valuable data about how best practices have evolved over time; even simple Google searches will bring up thousands of articles on whatever subject interests us most!

Ask questions and take notes

When working with clients, be sure to ask questions and take notes. This will help you understand your client’s business goals and how they are trying to achieve them so that you can better align your strategy with theirs.

Ask questions like:

  • What problem are we solving? What is the problem that keeps us up at night? How would we know if our customers were satisfied? What do we want people to say about us when they leave our office?
  • How did this issue come up? What was the process for making this decision? How did it get approved by management/the board of directors/other stakeholders (if applicable)? Who contributed what information or ideas during this process; in other words, who has been involved in getting here today and why should we trust their advice now as opposed to before this project began back when things were simpler because it was just us talking about ideas rather than actually doing anything concrete yet still having discussions about what might happen if there were changes made elsewhere within our organization's infrastructure...

Define your ideal client

Now that you have a handle on what your business is, it's time to get specific about who your ideal client is.

The most important thing to remember here is that you're looking for ideal clients, not just new customers. You need to know exactly what kind of person would hire you and why.

How? Just sit down with a pen and paper (or keyboard) and ask yourself: Who are the people who hire me? What do they look like? How old are they? Where do they live? What do they do for work? What other services do they use in their lives besides mine?

Once you've got some answers, write them down! If a potential client doesn't fit into any of the categories, add them as another category so that it's clear whether or not this person would be considered an ideal customer for your business.

Research, research, research

Research is the most important step in the process of starting a new project. It’s crucial that you take time to understand who your audience is, what they want, and what their preferences are when it comes to design and content. You should also know who your competitors are so that you can differentiate yourself from them.

The market is constantly changing, so it's important to keep up with trends and updates as much as possible. By keeping up with these changes, you'll be able to create better products that meet market demand while still staying true to yourself as an entrepreneur or designer.

Know what gives you a unique voice

The first step to creating a strategy is to know what makes you unique. What can you offer clients that other companies cannot? What does your company do better than anyone else in the industry, or what makes you stand out from the crowd?

This doesn't mean that there aren't other people who do what you do—it just means that there are things about your business or brand that make it different and unique from competitors.

Take time to think about this question: what gives you a unique voice in the market?

Take the time to really learn about your business.

The first thing you need to do when starting a project is to take the time to really learn about your business. The more you know, the better decisions you will make and the more confident you will be in those decisions.

When we take on a new client, one of our first steps is to sit down with them and ask them questions like: What are your goals? And why do they want those goals? This helps us better understand where they are coming from so that we can help them get there. When working through ideas with a client, being able to talk about what matters most to them makes for much more meaningful conversations than just throwing out ideas without knowing why something should matter in the first place!


As you’re building your brand strategy, keep in mind that you don’t have to do it all at once. The key is to be consistent and keep moving forward. Take small steps each day toward achieving your goals, whether it’s learning more about who you are—and what makes you special—or researching how to best reach out to potential customers. You can always revise your plan as needed along the way!