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Case study
An interactive building for GDI Ainsworth
Creative
Website Development
Software Development
GDI Ainsworth is the cleaning and technical services arm of GDI Integrated Facility Services, one of North America's largest facility services companies. We drew a custom isometric building that shows everything GDI Ainsworth does, then turned it into the interactive services section on the gdi.com homepage.
Detail
Every service in one picture
In 2026, its 100th year, GDI was bringing its cleaning and technical services together under one name. The marketing team wanted original art to replace stock photos: one image that showed the whole range of what GDI does and didn't look like anything else in facility services.
Field note
Drawn floor by floor
We sketched each floor in pencil, set the style on one floor, then carried it through the whole building. Eight levels run from the basement to the roof, and every service shows people doing the work in the right gear for the trade.
GDI got light and dark versions and layered files for each floor, ready for the website and the rest of its marketing.
Detail
From illustration to homepage
Once the art was done, we showed GDI three ways to put it on the site. They chose an interactive building: pick a level and the floors above lift away while the view zooms in. Each service links to its own page.
We built it as a custom Elementor widget, so GDI's team can edit services, text and links themselves, in English and French. It's now on the gdi.com homepage.
In their words
They didn't simply execute a brief; they asked the right questions, brought great ideas to the table, and worked with us to create something that was both visually impressive and strategically useful.
Kathryn Kozody
Director of Marketing and Communications, GDI Ainsworth
In closing
Got more services than one page can explain?
We draw and build the pieces that make a long list of services easy to follow.
