Paper Crane / calgary / web-development
Most of the sites we rebuild were fine the day they launched. Then the business changed and the website did not, and every small edit turned into a support ticket.
We are a Calgary studio at 320-999 8 St SW. We rebuild sites properly and hand back something your team can run without us.
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Why sites get replaced
Every change needs a developer
Adding a section means a quote and a wait. The people who know the content are not the people who can publish it, so the site drifts out of date.
The template stopped fitting
The page you need does not exist in the theme, so content gets bent to fit the layouts that do. Over a few years the site stops matching how the business actually works.
Nobody can say what it costs to run
Licences, plugins and hosting renew on their own schedules. The annual cost of keeping the thing alive is rarely written down anywhere.
It is slow and the reason is buried
Years of plugins, trackers and half-finished migrations pile up. Fixing it one plugin at a time costs more than rebuilding the foundation.
Selected Calgary work

Website Development
Digital Infrastructure
Hopewell Residential

Website Development
YWCA Calgary

Brand
Strategy
Software Development
Website Development
Help for Dementia
Detail
When a website is really a system.
Hopewell Residential is one of Calgary and Edmonton's best known home builders. Their platform runs both markets from one codebase and one CMS. Add a community in Calgary and nothing leaks into Edmonton.
Twice a day it pulls quick-possession listings, geocodes them, removes duplicates and writes clean feeds to Google and Meta. That replaced a spreadsheet their ad agencies used to update by hand every week. Any home can also generate a branded, print-ready brochure the moment a salesperson clicks, with no designer in the queue.
Daughter Creative designed it. We engineered it.

We build what other studios design
Two of our Calgary projects came to us through a design studio. Daughter Creative led the brand, the UX and the words on both YWCA Calgary and Hopewell Residential, and brought us in to engineer them.
If you already have a design you like and need it built to hold up, that is a normal way to work with us. We are comfortable being the engineering half of someone else's relationship.
Working with us
Are you actually in Calgary?
Yes. Our office is at 320-999 8 St SW. We are happy to meet in person, and plenty of our work happens that way, though nothing about a build requires it.
Our site is only a few years old. Is it worth rebuilding?
Often not. If the foundation is sound, the cheaper answer is usually to fix what is slow and give your team better editing tools. We will tell you when that is the case. A rebuild is worth it when the platform itself is the thing blocking you.
Can our team run it afterwards?
That is the point of how we build. We hand over a library of blocks your team assembles into pages. YWCA Calgary runs on 51 of them. Tourism Lethbridge publishes its own pages, stories and campaigns with no tickets to anyone.
We already have a design agency. Do you work alongside them?
Regularly. We have engineered several projects where another studio owned the brand and the experience design. We are used to sharing a sitemap and a Figma file with another team.
What do you build on?
Mostly WordPress when a marketing team needs to run the site day to day, and Next.js with Sanity when the site is closer to an application. The choice follows what you need to do with it, not what we prefer to write.
Do you only work with Calgary companies?
No. We are based here and a lot of our work is Albertan, but we build across the country and beyond, including British Columbia, Ontario, and the United States.
Get in touch
Got a site that is fighting you?
Tell us what it is doing. If a rebuild is the wrong answer, we will say so.
Get in touch →