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Every co-op in BC got its own front door.
We rebuilt the Co-operative Housing Federation of BC's website and gave every housing co-op in the province a page of its own. In the 84 days after launch, people read more, stayed longer, and landed right on the co-op they were looking for.
- Client
- CHF BC
- We built
- Website and Co-op Explorer
- Launched
- June 29, 2026
Each dot is one of 287 co-ops, sized by how many people opened its page after launch. The most viewed is Aaron Webster Housing Co-operative in Vancouver.
A rebuild their own team can run.
The old site had grown templated and hard to change, and every update meant a developer and a wait. We trimmed years of content into a simpler structure, built it from a library of sections CHF BC's editors compose themselves, and connected the Co-op Explorer straight to their Salesforce records.
- pages consolidated into a clearer structure
- 500+
- reusable sections the team builds pages from
- 35
- co-ops, each with a page of its own
- 287
- Salesforce sync keeps every listing current
- Daily
Paper Crane has developed three websites for us, they've been great partners and adapted easily to the different requirements of each, with clear guidelines on each phase of the project. Feedback from our members and other website users have been overwhelmingly positive.
The numbers back that up.
A flat year. Then launch day.
For a year, weekly pageviews barely moved. The week after launch they ran 70% above the old site's average week, and every week since has stayed at least 29% above it.
+39%pageviews in the first 84 days
−25%0+25%+50%+75%
Launch, June 29old weekly average
7 more of every hundred visitors stay.
On the old site, 44 of every 100 visits died on the first page. On the new one it's 37. The drop was bigger on phones, which now bring in more than half of all visits.
43.5%to36.7%bounce rate
48.4%to40.2%on mobile
4437
of every 100 visits die on the first page
Old siteNew site
People read more, and stay longer.
The average visit now covers three and a half pages and lasts six minutes. Visitors spend that time on co-op profiles, the FAQ, and the pages about how to register interest.
4:53to6:02average visit
2.80to3.47pages per visit
Old site2.80 pages per visit
New site3.47 pages per visit
6:02average visit+69 seconds
Search now lands on the co-op itself.
The old site showed every co-op through one shared address, so Google had one page to rank. Now each of the 287 co-ops has its own. Someone searching for Aaron Webster Housing Co-op lands on Aaron Webster's page, and three times as many visits now start on a co-op profile.
- /co-ops/aaron-webster-housing-co-operative/
- /co-ops/burrardview-housing-cooperative/
- /co-ops/alberni-family-housing-co-operative/
- /co-ops/andras-place-housing-co-operative/
+60%co-op profile pageviews
Old siteone shared profile address
3×new site, a page for every co-op
Visits that started on a co-op profile, before and after launchChatGPT started sending people.
Visits from AI assistants grew almost thirteenfold. Pages with one clear subject each, like a single co-op, are the kind these tools can read and link to.
They're still only about 2.5% of visits. They're also the fastest-growing way people found the site.
12.7×
Old site
New site 99% of it from ChatGPT
People found answers, and got in touch.
The FAQ, the contact page and search all moved with the rest of the site.
- 3.8×FAQ pageviewspeople answering their own questions
- +92%contact page viewsnearly twice as many
- +23%visits from searchorganic Google and Bing traffic
- +26%engaged sessionsvisits of 10+ seconds or more than one page
Is your website working this hard?
We rebuild dated sites into systems your own team can run, then we measure what changed. If every update on yours means a developer and a wait, let's talk.
Related: Nonprofit website design
