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Case study
Resource and Event Portal for CHF BC
Strategy
Brand
Website Design
Website Development
With an aging main site, building and managing events and resources was becoming a tall task for the CHF BC team. Our project work was scoped around simplifying the CMS experience to allow the marketing and resource teams to easily build and modify their site without the restrictions of their old, regulated infrastructure.
Overview
From Top to Bottom
With this being a brand new platform under the Co-operative Housing Federation of BC brand umbrella, we were provided general guidelines on colors and imagery to act as our north star. With that in mind, we created a brand new web experience while still staying underneath the CHF BC visual identity.
Field note
Bespoke for the Long-Term
With the goal of keeping the system within the WordPress sphere - particularly dedicated to managing data and security all within Canada - we built out a brand new Sage-themed site with ACF Blocks. That included an entire 'block library' for the internal marketing team to build and grow the site, making template-based restrictions a thing of the past.
In closing
Results
With hundreds of documents exported, tagged, and successfully migrated, alongside the full rebuild of the "Model Rules 2.0" system, a robust mega-menu - intuitive on both Desktop and Mobile devices - we launched the site in early 2025 with great feedback from the co-op housing communities.
