One Platform, 300+ Storefronts
Software Development
Website Development
Digital Infrastructure
Website Design
Krown Rust Control protects vehicles across North America through a network of 300+ dealers. With Daughter Creative on brand and design, we rebuilt Krown as a headless platform: one Next.js and Sanity build that powers the main site, hundreds of dealer microsites, and a full booking experience, in English and French.
More than a website
Krown came to us through Daughter Creative, one of Canada's sharpest design studios and a partner we had built with before. Daughter brought the brand, the strategy, and the designs. Krown needed a development team who could turn all of it into something that runs at real scale.
What looks like a marketing site is really a platform. It powers Krown Rust Control and the 300+ dealers across North America who lean on it to market their own business, every day.
Daughter Creative
We partnered with Daughter Creative, one of Canada's leading design studios, on the new Krown. They led the strategy, content, and design. We built the platform underneath it.
- Strategy
- Sitemapping
- Content
- UI/UX Design
- Headless Development
- Booking Platform
- Sanity CMS
- Custom Plugins
One source, every storefront
Instead of building 300 sites by hand, we built one. Every dealer page is generated programmatically from a single Sanity source, with the content and SEO pulled in automatically.
Adding a dealer or updating their details never means a fresh build. It just appears, on brand and ready to rank.
What we built
A genuinely big build, under a deceptively simple surface:
- Headless front end: Next.js and Tailwind, served from Sanity as a fully decoupled CMS.
- Booking platform: A multi-step booking flow wired into Krown's scheduling API, with live appointment availability and email notifications that make rebooking effortless.
- 300+ dealer microsites: Programmatic pages and SEO from one content source, so every franchise gets its own site without a new build.
- Custom Sanity plugins: A promo manager and a blog tool we built so Krown's team can run campaigns and content on their own terms.
- Bilingual by default: Full English and French across every page, URL, and component.
Straight to the right dealer
We read each visitor's region the moment they land and drop them on their nearest dealer's page, with that dealer already selected in the booking form.
Fewer steps, less friction, and a clear path from landing to booked. Switching to another dealer stays one tap away.
The numbers
Since launch at the start of 2025.
- 300+
- dealer microsites running on one platform
- +40%
- more bookings year over year, especially through peak season
- 50-60%
- traffic growth year over year since launch
- 40+
- components the marketing team can build pages with, no developer needed
Marketing, unblocked
Krown's team used to call a developer every time they needed a new page. Now they don't.
With 40+ components and a visual page builder in Sanity, they design, build, and publish pages themselves, in either language, at the speed their marketing actually moves.
Got something ambitious?
We partner with brands and studios to build platforms that scale. If you have a complex build in mind, let's talk.
