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Case study

One Platform, 300+ Storefronts

Updated July 15, 2026

Software Development

Website Development

Digital Infrastructure

Website Design

Krown Rust Control protects vehicles across North America through a network of 300+ dealers. With Daughter Creative on brand and design, we rebuilt Krown as a headless platform: one Next.js and Sanity build that powers the main site, hundreds of dealer microsites, and a full booking experience, in English and French.

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Krown headless platform: one platform, 300+ storefronts
Detail

More than a website

Krown came to us through Daughter Creative, one of Canada's sharpest design studios and a partner we had built with before. Daughter brought the brand, the strategy, and the designs. Krown needed a development team who could turn all of it into something that runs at real scale.

What looks like a marketing site is really a platform. It powers Krown Rust Control and the 300+ dealers across North America who lean on it to market their own business, every day.

Project partner
Daughter Creative logo

Daughter Creative

We partnered with Daughter Creative, one of Canada's leading design studios, on the new Krown. They led the strategy, content, and design. We built the platform underneath it.

Daughter Creative
  • Strategy
  • Sitemapping
  • Content
  • UI/UX Design
Paper Crane
  • Headless Development
  • Booking Platform
  • Sanity CMS
  • Custom Plugins
Visit Daughter
One Sanity source generating 300+ dealer microsites
Field note

One source, every storefront

Instead of building 300 sites by hand, we built one. Every dealer page is generated programmatically from a single Sanity source, with the content and SEO pulled in automatically.

Adding a dealer or updating their details never means a fresh build. It just appears, on brand and ready to rank.

A localized Krown dealer microsite
The multi-step booking flow with live availability
The visual page builder in Sanity
The custom Promo Manager plugin
Detail

What we built

A genuinely big build, under a deceptively simple surface:

  • Headless front end: Next.js and Tailwind, served from Sanity as a fully decoupled CMS.
  • Booking platform: A multi-step booking flow wired into Krown's scheduling API, with live appointment availability and email notifications that make rebooking effortless.
  • 300+ dealer microsites: Programmatic pages and SEO from one content source, so every franchise gets its own site without a new build.
  • Custom Sanity plugins: A promo manager and a blog tool we built so Krown's team can run campaigns and content on their own terms.
  • Bilingual by default: Full English and French across every page, URL, and component.
IP location to local dealer to a pre-filled booking
Field note

Straight to the right dealer

We read each visitor's region the moment they land and drop them on their nearest dealer's page, with that dealer already selected in the booking form.

Fewer steps, less friction, and a clear path from landing to booked. Switching to another dealer stays one tap away.

Measured outcomes

The numbers

Since launch at the start of 2025.

01
300+
dealer microsites running on one platform
02
+40%
more bookings year over year, especially through peak season
03
50-60%
traffic growth year over year since launch
04
40+
components the marketing team can build pages with, no developer needed
Detail

Marketing, unblocked

Krown's team used to call a developer every time they needed a new page. Now they don't.

With 40+ components and a visual page builder in Sanity, they design, build, and publish pages themselves, in either language, at the speed their marketing actually moves.

A library of 40+ reusable page-builder components
The same dealer page in English and French
In closing

Got something ambitious?

We partner with brands and studios to build platforms that scale. If you have a complex build in mind, let's talk.

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The Krown dealer network, one connected platform

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