Website Design
Website Development

Pine Cliff Energy

Launched: 2022

Summary of Project

How updating an old website helped Pine Cliff adapt to the times, allowing investors to easily find information on the company

Visit Site
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The Numbers


reduction in mobile bounce rate


reduction in bounce rate overall


increase in time spent on site

Overview of Project

We helped Pine Cliff Energy modernize their old, non-responsive website in order to improve the user experience and make important announcements to their shareholders. One such announcement was their dividend payment, which they were able to effectively communicate through the updated website. The new website features a responsive design, which means that it automatically adjusts to display correctly on any device, including phones and tablets. This is important because more and more people are accessing the internet through mobile devices, and a non-responsive website can be difficult to use on these devices.

In addition to improving the website's technical performance, we also updated the overall design and layout to be more visually appealing and user-friendly. We added new sections and pages to provide more information about their company and its operations, and also incorporated easy-to-use navigation and search functions. These updates have helped to increase website traffic and engagement, and have made it easier for shareholders to stay informed about important developments at the company. Overall, modernizing the website has been a success for Pine Cliff Energy, and has helped them to better communicate with their stakeholders and build trust in their brand.

Paper Crane completely redesigned our corporate website. The end product exceeded our expectations, and the entire team was great to work with. We are very happy with the work they've done, and we will be sure to use them for similar projects in the future.

Matthew Brown

Corporate Development

Project Partners
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  • Migrated from old, restrictive CMS to Webflow to allow for simplified user experience for staff
  • Focused on mobile-first approach to ensure smooth experience for smart phone visitors
  • Updated brand to help tidy up the shareholder-facing aspects of the platform
  • Revamped the site structure to improve the ease in which shareholders could find relevant information on their investment

With the modifications to the platform, design, and site structure, we were able to significantly improve all of our goal KPIs. Not only that, with the platform migration and dynamic collection creation, we have reduced the time and budget that Pine Cliff was spending on updating the site to almost nothing. We continue to work with Pine Cliff to help improve the site where possible as the company grows.