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Case study
An investor website Pine Cliff runs in-house
Website Design
Website Development
Digital Infrastructure
Pine Cliff Energy is a Canadian natural gas producer listed on the TSX. In 2022 we moved their investor site off an old agency's CMS and onto Webflow. Four years later, their finance team publishes every news release, quarterly report and filing themselves, and they sent us about five website requests in 2025.
Detail
Locked into an old CMS
Pine Cliff's old site ran on a content system its previous agency had built. The login had been passed down from people who had left, the agency controlled the analytics, and the pages didn't work on a phone. Posting a news release meant asking someone outside the company.
A public company has to keep a lot online: news releases, quarterly results, hedging tables, governance charters and filings. Pine Cliff needed a site its own people could keep current.
Field note
Built for the people who publish
We rebuilt the site on Webflow in two phases. The first went live in May 2022 so the corporate presentation was online ahead of an announcement. The second followed that August with investor relations, governance, news, interviews and a live stock ticker.
Their team updates every kind of content in Webflow's CMS, without code.
Measured outcomes
The numbers
- launched on Webflow, and still running on the same build
- 2022
- website requests a year, 2022 vs 2025
- 25 → 5
- a year in hosting
- ~US$250
- small paid changes in four years
- 8
Detail
Handed over, and it stayed that way
In August 2023 we moved the site into Pine Cliff's own Webflow account and billing. Since then it has changed hands twice inside the company and now sits with the finance team. The second time, their own staff trained the new person without calling us.
Their team posts news on release days, swaps the hedging tables each quarter and updates the presentation before conferences. They have even put up an urgent notice on a Sunday with nobody from Paper Crane online.
Detail
No maintenance plan
There are no plugins to update and no server to patch. Pine Cliff pays Webflow about US$250 a year for hosting. A maintenance plan for a site this size usually costs hundreds of dollars a month.
When they want something new, like an alerts box or a careers embed, we quote it as a small task and build it.
In closing
Want a site your team can run?
We build investor and corporate websites your own staff can keep current.
