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Case study
A website Source's team can run
Website Design
Website Development
Strategy
Digital Infrastructure
Source Energy Services is a TSX-listed oilfield logistics company that supplies frac sand to oil and gas producers in Western Canada. Their WordPress site was hard to navigate and hard to maintain. We planned a new sitemap, designed the site and rebuilt it in Webflow, so their communications team can publish news, reports and community updates on their own.
Field note
Hard to use, hard to maintain
Visitors found the old site hard to get around, and the team found it hard to maintain. Source is a public company that posts news releases, financial reports and community notices all year, so the upkeep was constant.
Field note
Sitemap and design
We started with the sitemap. Investors, Production, Distribution, Sustainability and Community each got their own section, with the investor pages first.
Source's communications team wrote the copy. We designed two homepage options, refined the one they chose and carried it through every page.
Detail
The Webflow build
We rebuilt the site in Webflow so Source's team can edit it without a developer.
- News releases, financial reports and residents' posts are CMS collections. The site now holds 135 news releases, and the reports go back to 2014.
- The header shows a live TSX share price from QuoteMedia.
- A residents' portal behind a login keeps neighbours of the Peace River mine up to date.
- We designed a custom icon set for Source's services and updated nine governance documents with Source's new logo.
Measured outcomes
The numbers
Search estimates from DataForSEO, comparing late 2023 with 2026.
- estimated organic search traffic
- 2.8×
- keywords in Google's top three
- 5 → 14
- keywords the site ranks for
- 120 → 300+
Detail
After launch
The site launched in February 2024. Two months later Source asked for a trucking landing page in the same style, and in May 2024 we reworked the logistics page around their carrier program and in-house trucking.
Nearly three years on, the design hasn't changed and Source's team keeps it current.
In closing
Is your website hard to keep up?
We plan, design and build sites your own team can run, and add to them after launch.
